Digital customer experience: How Australian SMBs can up their game in 2021
For many SMBs today, finding new, digital ways to engage with customers is not merely a matter of building a thriving business, it’s about surviving…
Retail
For many SMBs today, finding new, digital ways to engage with customers is not merely a matter of building a thriving business, it’s about surviving…
While it can be overwhelming to start an online store from scratch, hundreds of entrepreneurs proved it can be done – even during a pandemic – by keeping it simple and having a clear online strategy.
More guests per household, no compulsory mask-wearing at retail venues, eased restrictions on the square metres spacing rule, and more…
The customer is always right is an adage that has been driving the way we do business for years. While the concept of customer experience (CX) has evolved, business processes have not. Today, the smartest organisations are creating competitive advantage by placing customer wants first and managing their customer experience from start to finish. In the […]
Steve and Nick Tidball don’t believe in following the rules. The British twin brothers ignored traditional business thinking when they co-founded Vollebak in 2016, by using science and technology to create clothing for the future. Steve and Nick were two of the biggest names in advertising and knew little about running a clothing line when […]
Guest authored by Brooke Jamieson, Head of Experiences at smart spaces platform PlaceOS. The pandemic has accelerated two ongoing trends: a decline in the traditional use of real estate, particularly retail, and an increasingly flexible approach to work. For example, a recent Retail Market Overview by JLL reported that vacancy across the Australian core retail […]
Byline: Charles Heunemann, Managing Director, VP Asia Pacific for Natterbox Limited Acclaimed American author Dr Stephen R. Covey argued that in all our relationships we have an “emotional bank account” and our interactions either increase or decrease the balance of trust and connection. “When the trust account is high, communication is instant, easy and effective,” […]
Randstad reveals top 20 most desirable places to work in 2019. Aviation sector flies sky high as Qantas named Australia’s most attractive employer. Qantas has reclaimed the number one spot in the 2019 Randstad Employer Brand Research Awards*, being named as the most attractive employer in the country today. The iconic Australian airline, has been recognised […]
The advancement of technology has radically changed the way that consumers browse for items and make purchases. Shopping online for items overseas has become as normal as picking up a bottle of milk from the local corner store. Consumers around the world now expect to be able to browse international brands at anytime, anywhere and […]
Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally recognised brand. Thanks to celebrities such as Kylie Jenner, Bella Hadid and Rihanna the label has quickly created a cult following of loyal customers. The brand shot to stardom after these […]
Amy McWaters is the COO of The Hamper Emporium and is responsible for the day-to-day operations and logistics of the company, while ensuring customer satisfaction. On top of that, she is also the COO of SOL Group Australia, Australia’s leading online gifting company. Amy draws on her expertise and experience to share her insights for scaling […]
When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led to her creating the largest health food sampling service in Australia, GoodnessMe Box, where for just $25 her clients can sample 7-10 full sized products, allowing those products to be […]
Byline: Saijo George, SEO Strategy Director at Supple, one of Australia’s leading and award-winning digital marketing agencies. Online reviews are the new “word of mouth” and we trust them. They’re also one of the top ways customers make their final decision to buy your product. Getting quality reviews is a prime way of reaching the top […]
It’s not a new thing but it’s fast becoming a ‘thing’. Brands around the world have collectively twigged to the benefits of dealing directly with consumers and Australian retailers which make a business out of selling multiple labels will soon be on notice to up their game. Fail to do so and they risk losing […]
Julia Christie, the innovator and designer of the multi-award-winning baby nail trimmer – the Nail Snail, has recently expanded her business outside of Australia and says that “Done right, it can be the best thing for your business.” After providing safer nail care to countless parents of toddlers, babies and newborns across Australia and selling […]
Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still the nation’s favourite biscuit. But in the retail sector this love affair with tradition is no more, replaced by a thirst for new and innovative experiences. Recent 451 Research, commissioned by […]
LVLY is an Australian start up that has become the Uber of gift giving since it was founded by Hannah Spilva and Verity Tuck only 4 years ago. In 2015, Hannah and Verity saw a gap in the market when they themselves found that they weren’t easily and conveniently able to send gifts quickly to […]
More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy […]
It’s the best of times and the worst of times. The state of Australia’s retail sector in 2019 brings to mind the famous opening line of Charles Dickens’ classic A Tale of Two Cities. One the one hand, we’ve seen the decline and demise of a string of once strong brands in recent years. The […]
With more Australians splitting their shopping dollars between online and in-store purchasing, it behoves retailers to ensure they’re offering a superlative customer experience via both channels. In the 12 months to June 2018, Australians spent a whopping $26.5 billion on online retail, according to the NAB Online Retail Sales Index. The Ibisworld 2018 Online Shopping […]