Opinion

Blogs are a great way of promoting your business – but only if people see them.

Are you in the process of marketing your business? You need to learn about your audience.

In today’s connected world, brand advocacy is vital – have you got a strategy?

What’s the next big IT trend? I often get asked this question during meetings with business leaders and CIOs.

Getting out of a shareholders agreement can be tricky and often leads to costly disputes, and commonly causes small business owners grief.

The future viability of small businesses is being risked as owners increasingly fail to recognise the value of an exit strategy.

Not paying ATO debts is a dangerous game. The reason being, the ATO have powers far greater than other business creditors.

If you are running a small to medium sized business, you will have probably heard of cloud computing.

Whether it’s the person who never washes up after lunch or the one whose ear seems to be glued to their mobile phone, almost every employer knows of a few pesky employee habits they’d rather not see in the workplace.

Sometimes, business has a short memory. As we already near the end of January, we’re embracing the New Year we’re renewed vigour and vitality.

Nick Bowditch, Facebook’s Head of SMB, shares five tips on how to produce successful content online.

Right at the top of the New Year’s resolutions list for many SMEs was to get cash flow under control in 2014. Are you on track?

Remaining productive within the workplace while battling with manual based administrative tasks is a difficult balancing act.

Personal brand based businesses are becoming increasingly popular, and if you are at the centre of your own personal brand you could potentially become extremely successful. However a lot of hard work to grow and promote it.

Although not everyone is naturally well organised, being able to keep track of and find computer files when you need them can make a massive difference to your productivity and stress levels.

Delivering exceptional customer experience is increasingly recognised as an important means of driving competitive advantage.

There is no ‘one-size-fits-all’ approach to business success, however economists and trend watchers concur that some sectors have greater potential for prosperity in 2014 than others.

In November 2013, the Australian Bureau of Statistics reported that Australia had 11.5 million people engaged in 6,359 different forms of employment.

It’s never too soon to start thinking about your company’s corporate social responsibility (CSR) program – no matter how new or small your company may be.

During the Christmas period it can sometimes feel like everyone wants a ‘piece’ of you.