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Opinion

Opinion

Business events: just be cool

You've got to get to the (succinct) point quickly, have kits of info ready to go for those who want to take it with them, and then… nothing.

Colin Porter · 2 min
Opinion

Tips for keeping off-site employees productive

As Australian small business owners and jobseekers eye opportunities for work-life balance, more workplaces are beginning to provide flexible work options.

Guillermo Troncoso · 2 min
Opinion

How to work with the most expensive Google Keywords

A recent study into Google keywords has revealed the most expensive terms on Google AdWords and, with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.

Jo Macdermott · 2 min
Opinion

5 tricks for better converting blog posts

Three seconds. That’s all you have to hold captive the attention of your readers. You might have noticed this when you last stumbled across a blog that made you instantly glaze over and click away.

Guest Author · 2 min
Opinion

Function planning 101: What to do when your boss puts you on the spot

Outstanding events don’t just happen. From budget planning to finding the perfect venue and creating the right atmosphere, there’s a lot to take into consideration.

Guest Author · 2 min
Opinion

Jetpack invention a lesson in courage

Most people are not smart enough to invent a jet pack. I’m talking about a personal jet pack that actually flies.

Colin Porter · 2 min
Opinion

Workplace productivity: 5 of the hottest trends in Aussie offices for 2015

Those tedious nine-to-five working hours, brick-like office equipment and endless piles of paper are now confined to the archives of history.

Guest Author · 2 min
Opinion

Why we need more women involved in start-ups

Pressures on the Australian economy over the coming years will challenge our aim to remain competitive globally. Here’s why we need more women entrepreneurs to help sustain and fuel our growth…

Renata Cooper · 2 min
Opinion

3 steps to manage and target a global audience

Engaging with a global audience can be difficult, especially if your budget and resources are low. How can you ensure your content will reach and appeal to your global audience?

Guest Author · 2 min
Opinion

How to make better business decisions

The latest advancements in neuroplasticity and neuro-leadership have shown us that it is possible to shift our cognitive capacity to make better decisions both in and out of the office.

Guest Author · 2 min
Opinion

How to be a leader in the game of networking and building relationships

Speak to the movers and shakers of the business world and they’ll all tell you the same thing: networking is the key to success. If you want to take your business to the next level, it’s essential that you know how to build and leverage both new and existing relationships.

Guest Author · 2 min
Opinion

Are you a hypocrite? How do you compare when it comes to paying suppliers?

Are small businesses guilty of paying other small businesses late? Are the people whinging also the source of the problem? Could it be that we are hypocrites?

Guest Author · 2 min
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