Opinion

When it comes to maximising the security of data in your office space, digitising your documents is one of the easiest ways to ensure all bases are covered.

With a plethora of technologies available, we are undeniably in the best era to boost the media industry so that we can inform the world in the best manner.

A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture

Everyone has the same frustrations – it’s always about being exhausted with no time, having no team or a dysfunctional one, and seeing no profit. But did you know that turning your business around starts with you?

If businesses fail to address the key technical changes that come into force on July 14th 2015, they risk exposing the business to a range of security threats.

Have you ever wondered why someone with a great idea can turn it into a billion-dollar business, whilst someone with exactly the same idea (and resources) runs it into the ground? Clearly, it’s all about the person behind the idea.

Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.

The recent budget has given small businesses a lot to think about, and it’s no wonder some are struggling to prioritise what needs to be done in the next couple of weeks.

When reality hits, if we manage to survive the first year in business, we are more than likely living the life of our nightmares, rather than the dream we imagined. What went wrong?

It’s in the gift ideas. It’s not like buying for your best friend or partner when you know exactly what makes them tick; corporate gift giving involves guidelines and definite dos and don’ts.

If you find yourself negotiating a commercial or retail lease for the first time, being familiar with these key lease issues will help you strike a better deal.

A growing breed of consumers who select a digital option as the first source of interaction are known as the “digital first”. They prefer to engage in activities such as seeking a product or entertainment, contacting a brand, connecting with friends, or looking for love through digital means.

Unfortunately, for the time-poor small or medium business owner, innovation often gets pushed to the back of the pile. If SMEs are going to commit to investing time on innovation, it needs a new image.

Everyone knows about the difficulties and the risk of failure, but you took the plunge anyway. Here are 5 things that are essential to your ability to succeed.

The upkeep of your company’s social media can make or break a brand, keeping audiences aware of your existence and garnering further interest.

Successful industries are constantly reinventing themselves. Thus, to remain relevant in tomorrow’s world, the ‘beige’ leader, in whatever format, needs to be removed and replaced so a new curve can be started.

Underperforming employees, passive aggression and too much bureaucracy can all contribute to a negative working environment.

The current crop of marketing automation tools was a luxury affordable only to larger organisations, but it’s now possible for small businesses to share a slice of the pie as well.

It might not be a horror film, but zombies are everywhere, just not in the way they’re portrayed in the movies or on television.

While the $5.5 billion package has been well received, the questions facing Australia’s two million-plus small business owners are two-fold: what does it mean for me and what to do with the incentive?