Opinion
Are you a price-point or are you Prada?
I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of these authors, I applaud you for taking that important step toward self-promotion. But now I’m going to tell you why I—and probably most of the people you sent that email to—never […]
The power of personalities
I read a lot, whether it’s a column online, an op-ed in the Sunday paper or a good book, I have always enjoyed reading. It’s interesting to see what captures an audience though, and what collaboration of words seems to disappear into the vast empty cyber space with no more than 2-3 ‘likes’. It can […]
Work vs life: Forget about balance & learn to live with what you have
The balance between work and life is a constant struggle for most Australians. Undoubtedly, those working in the mining industry are having a harder go than most. The latest Australian Work and Life Index report highlighted that those in mining have the greatest negative work-life interference. Although there are huge challenges and continuous debate about […]
Customer service: Investing in a personal approach
“Please place item in the bagging area” – you place the item – the command repeats. You lift and replace the item – “please place item in the bagging area” – you turn for help and there’s no one there. “We regret to advise that your imminent flight has been cancelled [therefore ruining your long […]
Creating a dynamic workplace culture that kicks goals for your clients
Creating a dynamic workplace culture is a lot more complex than hiring a bunch of Gen Ys and buying an office foosball table. At WME we operate in an industry with a churn rate that the Media Federation of Australia put at an alarming 33.2 per cent in 2014. It’s the proof we all need […]
Customer convenience as a marketing tactic
Let’s be honest; nobody likes to put more effort into something, when he can have same results with less. This state of proceeding with something with little difficulty, we know as convenience, is therefore something that is instantly appealing to the widest amount of people, which could be otherwise divided by the myriad of other […]
8 Things small business owners must do to prevent burnout
Have you noticed yourself feeling more anxious, exhausted, susceptible to mood swings, or unable to sleep at night? If any of these symptoms sound familiar, you may be a small business owner on the brink of burnout. According to a 2011 Australian Bureau of Statistics report, managers are the occupation group most likely to experience […]
The rise of the relationship-driven workplace
Organisations often view their workforce as an amalgamation of highly talented individuals bringing their own unique skills and experience to the table. Indeed, the strength of a team has traditionally been built upon the knowledge of individual members, who have all come together as a collective. As such when interviewing potential candidates, organisations tend to […]
How to build customer loyalty when starting out
Building customer loyalty can be a challenge when getting a new business off the ground. The secret is to get to know your customers, find a way to relate to them and exceed their expectations at every turn. This will create positive word-of-mouth, and bring in more business for you. Here are some tips to […]
Leveraging ‘small’ Big Data via automated email marketing – an untapped resource
Big Data is an overused buzzword in business and technology. It refers to the massive increase of data gathered and stored in many modern information systems. The term is often discussed in the context of business intelligence (BI) and analytics – the ability to properly analyse the data, make sense out of it and act […]
Keeping your eye on the ball
Humans are creatures of habit; we subconsciously drift into routines that provide predictability and a sense of comfort and security. Habits and routines have their place – they get us up in the morning and into work on time but as soon as we stop achieving the desired result, we change them. As individuals, we […]
9 innovative ways to attract talent
You may think you have found your ideal candidate – they tick all the boxes, all the skills required and they are a great cultural fit. But while going through all the paperwork and deciding whether the candidate might actually be perfect for your organisation, the applicant has taken another job and left you having […]