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Thomas Mahon blogs about giving more back to both existing and prospective customers this year, and the difference this could make to your business.
“I’m going to make a concerted effort to give more back to the community we market to, because this forces you to think about what gift they truly want, I’ve already found myself engaging with customers on a much deeper, much more honest level.”
Despite a decision by the Reserve Bank to cut interest rates by 0.25 percent, retail turnover fell disappointingly flat in November, according to figures from the Australian Bureau of Statistics.
Just how much do you know about online security and minimising cyber risks to your business? Take AVG’s Online Security Quiz here and find out whether you’re properly equipped to protect your business online.
Qantas has been listed three times in the annual PR Disasters Awards, after a spate of embarrassing PR glitches hit the airline in 2011. Are there any lessons SMBs can learn from Qantas’ mistakes?
Keen to set your business apart from its competitors? MYOB’s Kristy Sheppard suggests you begin entering business award programs.
“Community business awards will add weight to your cause with local customers while state and national awards will not only help with those closer to home but will strengthen your business appeal to customers further afield.”
It’s no secret that small businesses should be embracing social media as a great way to build relationships with their customers. Here’s some expert tips for delivering great service over social media.
How one retailer discovered the secret to expanding from three to 15 stores profitably.
What do you do when a reporter refuses to see your product the way you do?
What your employees won’t say could be what you most need to hear.
We asked a variety of SME owners to tell us what they’ve learnt about their business this year and to share their resolutions for 2012. There’s some great food for thought for everyone here.
A leading retail body is calling on the federal and state governments to consider the impacts of new taxes on consumers and businesses, as many begin 2012 budget discussions.
The December/January issue of Dynamic Business is available now! Here’s a peek at what’s inside…
The two young entrepreneurs behind fast-growing local tech start-up BigCommerce spoke to editor Jen Bishop about their plans to help Aussie SMEs sell online.
The cost of getting the classification of contractors wrong is high and anyone with contractors on their books needs to make sure that they’ve been correctly classified for tax, superannuation and fair work purposes.
The New Year is upon us, which means now’s the time to plan for people management success in 2012. Here’s 10 tips for ensuring HR success this year, from a team of people management experts.
Online business directories are evolving to become customer engagement tools for small businesses. In this opinion piece, TrueLocal’s Simon Carson argues that it makes sense for SMBs to capitalise on the benefits of listing their companies online, which is often free.
Understanding customer and brand touchpoints is vital to small business success, but Rick Marton believes too many organisations overlook the importance of touchpoint analysis.
“Many businesses only think of the obvious touchpoints during the customer experience but many other moments enter the mind of the customer, influence their feelings and have an impact on their likelihood to be a fan of what you do.”
A brand is what is in the hearts and minds of its customers, writes John Walsh, and the increase in social media use has made managing the connected consumer a hard task for businesses.
Recent high-profile data breaches, locally and internationally, demonstrate that no business is immune to cyber crime. Keeping information out of harm’s way needs to be a top priority for all businesses, large or small.
It’s no secret many savvy business owners have a regular free e-newsletter that educates and informs their customers, business partners, suppliers and others but, Kristy Sheppard asks, how well are you managing this aspect of your communications?
