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5 ways to handle bad press

What do you do when a reporter refuses to see your product the way you do? A PR veteran recently frustrated (by Inc.com, no less!) has the answer.

Sooner or later, someone is going to write something about you, your company, or a client that you don’t like. If the difference is a matter of fact, you can usually get a correction. If it’s a matter of opinion, you’ll need a more subtle strategy.

That’s the position in which this article’s writer, John Sidline, found himself after Inc.com columnist Erik Sherman opined that a product represented by Sidline’s PR firm was less revolutionary than Sidline’s release asserted it was. (Read Behind the Scenes of an Overhyped Launch and decide for yourself.)

… to read this article in full, visit leading US small business website, Inc.

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Inc.com is a place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.

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