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Five tips to conduct a successful promotion.

Australia’s digital economy exploded in 2012 with online shopping, social networking and a near doubling of smartphone ownership driving the boom. There are now 11.36 million Facebook users in Australia, while 49 percent of us now own a smartphone.

In October, I was fortunate enough to attend the International Search Summit conference in New York. For those who have not yet attended an ISS, make sure you put it as your New Year’s resolution for 2013.

LinkedIn isn’t just a good resource for professionals. When used the right way, it can be a powerful tool for businesses too.

Customers have become more in control of how they interact with us but we are yet to make the leap of mapping our goals to that of the customer needs and concerns with the solutions our products or services provide.

There is a common misperception that small businesses can secure the cheapest business travel by booking on the internet directly with hotels, car hire companies and airlines. But as time-strapped CEOs, personal assistants or in-house travel bookers spend countless hours trawling the internet for fares, running cost comparisons then booking, buying and reconciling travel expenses, are the benefits really what they seem?

A prominent city billboard advertisement for corporate Christmas parties includes the slogan “Nothing HR can’t sort out in the morning”. The slogan is likely to strike a chord with many employers.

Conventional wisdom suggests you must be bold and outgoing to be successful. Here’s why the stereotype doesn’t hold up.

Sick of having the phone slammed down? Here are some tips for successfully following up with media agencies.

Friday December 7 is national Work in the Nude day. But what is the only work environment where you can wear your birthday suit to work? That’s right – the home office. Here’s why working at home is rapidly becoming more appealing to people looking for the ideal work/life balance.

Even entrepreneurs need to take some time to think the big thoughts.

An opinion piece about the work the Independent Commission Against Corruption (ICAC) are doing in NSW.

It happens more than we admit: Entrepreneurs get kicked out of their own companies. What to do when it happens to you.

Need a new pair of running shoes? Broke your water bottle? You can now order these items – and many, many more – online thanks to Matt Brodie and Andrew Kidd.

Good cost management is necessary for all companies, all year round. But where do you start?

We’re more accessible to each other in the digital realm than we’ve ever been in the physical realm, and there’s no denying it – we’re living in an age where online connectivity is a major means of communication.

Why you should choose peace of mind over revenue and cut ties with bad clients.

As a general rule, word-of-mouth customer experiences can sometimes travel faster than any cost-driven marketing campaign and can affect the reputation of a business. Here’s how to keep customers happy.

Using social media sites like Pinterest as a method of real estate marketing may still be considered a novel approach. However, when used in combination with traditional campaign methods, it can be a complimentary tactic to help drive a property sale. Here are some helpful hints to get you started.

You might have thousands of dollars in unused equipment lying around your office. Here’s how to turn it into cold hard cash.