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Can introverts be great entrepreneurs?

Conventional wisdom suggests you must be bold and outgoing to be successful. Here’s why the stereotype doesn’t hold up.

Stereotypes can be devastating, especially when you apply them to yourself. One of the most persistent within entrepreneurship is that founders must be true extroverts: gregarious, outgoing, and always ready to press the flesh. If the image of glad-handing your way through a crowd sets your teeth on edge, you might assume that running a business is not for you.

If so, put that thought out of your mind. According to Sophia Dembling, author of The Introvert’s Way: Living a Quiet Life in a Noisy World, introverts not only can be effective in business, but they also have traits that support good leadership. The important thing is to understand how to make your psychology work for what you want.

What is an introvert, really?

…to read this article in full, visit leading US small business resource, Inc.

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