Five tips to conduct a successful promotion.
Many businesses use sweepstakes and contests to excite consumers about their products or services. These promotions can be exciting, but when problems arise, it can lead to a messy (and expensive) legal battle.
Take for example, when a consumer tried to buy a Harrier Jet with Pepsi points in 1996. The promotion encouraged consumers to collect Pepsi points in exchange for merchandise such as t-shirts and sunglasses. A Pepsi commercial featured various items and their point values: a leather jacket for 1450 points, and a Harrier Jet for 7 million Pepsi points. Pepsi contended the jet was a joke, but plaintiff purchased 7 million Pepsi points and tried to redeem them for a fighter plane. Pepsi ultimately won, but had several years’ worth of legal fees battling the case in court.
To make sure you don’t end up in a similar situation, here are a few tips to keep in mind for running a successful promotion.
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