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Marketing automation software provides key measurement information and helps you make better marketing decisions. We explain what it could mean for your business.

We regularly ask candidates why they are looking for a new opportunity. It often simply comes down to wanting to work somewhere they feel appreciated.

Expanding your business – either interstate or internationally – is an exciting time for small business owners. While entering a new market is always challenging, there are a few simple things you can do to make the transition as smooth as possible.

Global fast food chain Carl’s Jr. has made sales records in New Zealand, opening eight stores in the past 18 months. Now they’ve set sights on Australia.

With all of the recent changes from Google, now might be the time to update the way you create links back to your website. Here’s how.

Here’s a look at three entrepreneurs who have changed company names and the lessons they learned.

We all know that sitting for hours in end isn’t good for us but even if you exercise regularly, you might not be as protected from health issues as you might think.

The Reserve Bank of Australia (RBA) announced that the cash rate would remain at 3.0 percent earlier today.

After a tough 12 months, small to medium-sized businesses are finally regaining faith in the economy with less concern over cash flow, fuel costs and interest rates.

An entrepreneur can become an inhibitor to growth for a company passed the start-up phase. It may be time to disengage.

It’s not something that any small business wants to think about but the reality is that business does on occasion hit bad times. Here are some ways to avoid needing help, and who to ask when you really do.

We’re familiar with the saying ‘a man’s home is his castle’. Now often than not, a man/woman’s home is his/her office. Yahoo CEO, Marissa Mayer is potentially opening the floodgates to employers banning their employees from working at home.

Running a business while caring for a small child is a daunting task made even harder by a lack of helpful management tools. Bronwen O’Brien spotted a gap in the market and launched DigitalSorbet to help women in a similar position.

What works today is the exact opposite of what worked a decade ago. Check out what you need to know to have a fresh strategy.

A killer company name isn’t just about finding something that sounds right. Here are six things to keep in mind.

Oprah Winfrey coined the phrase What I know for sure. Well, what I know for sure after working in recruitment for 17+ years, is that employees vote with their feet when economies improve after a rough patch.

The mobile market is key for businesses of all shapes and sizes. Why? Because more consumers are using their phones to search for products and services more than ever before.

Over time, your web hosting needs may change. But if you’re not an experienced user, it can be difficult to figure out whether you really have outgrown your hosting service.

While everyone is thinking about BYOD and BYOA in their small business, there are plenty of security issues to be wary of. Robbie Upcroft, SMB sales manager Asia Pacific at McAfee, offers his advice.

Are you a business owner that has everything in their head? Does your team constantly come to you to ask questions about how something works, what they should do next or where to find something?