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In a movement to help drive Australia’s innovation agenda, the NSW Business Chamber has established the Industry Research Collaboration Advisory Alliance. The NSW Business Chamber Chief Executive, Stephen Cartwright, said that a number of representatives across the innovation ecosystem have been brought together to develop practical steps to make industry research collaboration and easier and […]
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who want to be successful over the long term need to set themselves apart from the competition and differentiate themselves with a clear branding strategy. A recent report from Beaton Research and […]
Leaving the secure walls of employment to satisfy your inner entrepreneurial spirit is one thing, but to close the door on a business to pursue a new venture is quite another. David Ranger, carpet cleaning business owner come inventor of the WAYO digital sandwich board, tells Dynamic Business how he did exactly that. What’s the […]
It’s common for companies to make significant investments in products and services expecting an even more significant return. Disaster recovery, however, is a rare exception: It’s perhaps the only service in which businesses invest hoping it never has to be used. By not planning for the worst-case scenario, SMBs accept an unnecessary risk of losing […]
Xero has announced a number of strategic partnerships today at Australia’s largest accounting technology conference in Melbourne, Xerocon Australia. In a keynote speech to over 1600 attendees at Xerocon Australia today, Xero Australia Managing Director, Chris Ridd, also announced that this week Xero expects to reach more than 250,000 paying subscribers using the global accounting […]
Small business owners are on average working seven hours over time per week according to a poll involving over 1000 small and mid-sized businesses by accounting solutions provider, MYOB. While 39 per cent of business owners claimed that flexibility and a balanced lifestyle was more attractive than the financial benefits of operating a business, 59 […]
The Institute of Public Accountants (IPA) has introduced an Australian Small Business White Paper renewing its call for a state-backed loan guarantee scheme for small business. The paper was launched at a special event in Parliament House on Wednesday, 12 August and makes a number of key recommendations. IPA chief executive officer, Andrew Conway said […]
Apple Inc co-founder, Steve Wozniak, has been announced as a judge for the global 2015 Talent Unleashed Awards. Steve Wozniak will be one of a number of high-profile tech and entrepreneurship experts on the judging panel including Sir Richard Branson who will present the winners at the final ceremony on 11 September. Talent Unleashed 2015 […]
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
When people hear about your business, what do you want them to think? How do you want them to respond to your products? How do you want them to see your organisation? That’s your brand identity – quite literally your business’ reputation. It’s one of the most important elements involved in starting a business. This […]
Access to finance continues to challenge the growth of Australia’s internationally-active businesses according a new survey commissioned by the Export Council of Australia and supported by Efic, the Australian Government’s export finance agency. The new Australian International Business Survey (AIBS) 2015 is one of the largest and most in-depth surveys of Australian exporters involving over […]
There is often an incorrect assumption among vendors and marketing agencies that you need to be a huge operation to catch the big fish clients. While a one-man business is probably not going to be able to service a $50 million media account, that doesn’t mean you have to be the biggest agency in town […]
“It’s not worth delegating because no one does it as well as I do.” This is just one of the excuses I hear from managers when I ask why they haven’t delegated low value work to someone else in their team. Alternatively they’ll say, “It takes three times as long to delegate then it does […]
According to research carried out by Employsure, Australia’s leading workplace relations specialists, over a third of Australian employers believe flexible work arrangements is the best way stop staff seeking alternative employment. The survey involving 461 small to medium businesses revealed that work-life balance ranked the highest for staff retention over pay rises and training. Edward […]
It’s become common knowledge by now that the cloud is a vital tool for business success. Few companies are operating without at least some involvement in cloud computing. While much of the focus is mostly placed on established organisations finding new ways to use the cloud, the true success stories are coming from startup companies […]
The term ‘social media’ means something different to every single one of us. To some entrepreneurs, it may mean the next big thing – a powerful tool that promises unparalleled opportunity, which must be taken advantage of. To others, it’s simply a passing fad and an unprofitable marketing interest, a buzzword with no practical advantages. […]
A survey involving more than 400 practices across Australia shows that accounting firms are embracing cloud technology for themselves and clients. According to The Cloud Readiness Survey from Digital First, 43 per cent of accounting practices are anticipating a shift to cloud software in the next 12 months. The survey revealed that accounting firms understood […]
The Recruitment and Consulting Services Association (RCSA), the peak body for the private employment services sector, has released a proposal for an Employment Services Industry Code (ESIC). The ESIC sets out to eradicate unfair practices with a single national framework for the regulation of the employment services and on-hire marketplace. Steve Granland, CEO, RCSA said […]
A survey conducted by Tech Research Asia (TRA) has revealed that the new Microsoft operating system, Windows 10, is seen as a catalyst for significant business change and an opportunity to drive greater productivity. With 75 per cent of businesses intending to adopt the new operating system, the survey involving 301 decision-makers showed that productivity […]
