The riskiest hire in business – Hiring your first salesperson. What entrepreneurs must know to avoid millions of dollars of lost opportunity.
“How did you go hiring your National Sales Director, Paul?” “Terrible! That guy cost me $500,000!” I’d met Paul (not his real name) about two years ago and was recalling our conversation about his plans for expanding the sales function at his start-up software company. I wasn’t in a position to advise Paul at the […]