Digital
Google has launched a free training platform to help small businesses develop the digital skills they need to grow and thrive online. According to John Ball, Head of Google Marketing Solutions Australia, The Digital Garage includes 90 training modules covering a range of topics including website design, search engine optimisation, online marketing including social media, […]
The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]
According to Gartner, by 2020, data from nearly 38.5 billion Internet of Things (IoT) enabled devices will be available for companies to analyse. For forward-thinking businesses that are already harnessing the power of big data, the benefits are endless, enabling real-time adjustments, highly responsive business models and a new pipeline of revenue streams. For small to medium sized […]
When it comes to innovation efficiency, Australia ranks 72nd – among the lowest of developed nations. This highlights the urgent need for businesses to think and act strategically about various digital transformation processes including big data, new technologies and adapting to new platforms like social and mobile. The more digital our interactions become, the greater […]
For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the mistake of conflating the two as one and the same. The truth is: SEO and social media can and should work in tandem as two interconnected cogs in the same machine. […]
Small businesses that take a shotgun approach to social media and digital marketing are likely wasting their money and could be missing out on opportunities around leads and sales, according to Tanya Williams, CEO of Digital Conversations. In a new video, Tanya discusses the digital marketing mistakes commonly made by small businesses, including on their […]
Dynamic Business congratulates the social entrepreneurs who successfully pitched their digital innovations at the inaugural Optus Future Makers Pitch Day, this week, entitling them to share $300,000 in funding. Future Makers was launched by Optus earlier this year to help Australia’s innovators make a positive social impact through the use of technology, with a particular […]
Riding the next wave of digital disruption is an opportunity for small businesses to better engage customers, according to Jenny Wilson, Partner – Customer Strategy and Insights Practice at Deloitte Australia. She spoke to Dynamic Business ahead of her appearance at Networx Sydney’s #nxsydDISRUPTED event in Sydney on Monday, 8 August. Solving problems in an innovative […]
While Australians have increasingly integrated new technologies into their everyday lives, the SME sector is still testing the water when it comes to embracing digital disruption, according to mid-tier accounting and business advisory firm Bentleys. The latest results of The Voice of Australian Business survey, Bentleys’ bi-annual survey of SMEs across Australia, show businesses are evenly split in terms of […]
We live in exciting time. It seems like every day a new device or application is launched that has the potential to change our lives and the way we do business. Unfortunately, most small businesses do not have the means to buy every single new innovation so they need to be pragmatic on where and […]
Speaking to customers used to be easy. There was a time when regional banks once knew the names of everyone in town, their birthdays and their favourite drinks on a Friday. And not so many years ago, a big advertising campaign with a small inbound contact centre to fix any small issues, was considered a […]
The e-commerce industry has been making headlines this month with household brands, including Myer, David Jones and Harvey Norman, all coming out with innovative plans for improving their online experience. This will come as no surprise, with e-commerce firmly on the rise here in Australia. According to the latest NAB retail sales index, online sales […]
Marketers have been hearing about big data and the value it brings in terms of customer engagement for several years. If you work in the business-to-consumer (B2C) sector, or more specifically retail and e-commerce, you are likely already harnessing big data in some shape or form. This year, the focus of digital marketers will shift […]
As the world becomes increasingly more digitally connected and customers expect near instantaneous answers and action, organisations are having to become more focused and responsive to the needs of customers – and employees. To successfully capitalise on the digital disruption in the customer service environment, there needs to be a seamless connection of customer journeys across […]
Cyber threats are one of the biggest and most complex challenges Australia faces today. Malcolm Turnbull’s recent announcement on Cyber Security Strategy, outlining the government’s philosophy for meeting the challenges of the digital age, was encouraging. The strategy shows Australian policy makers are making the right move by dedicating resources to combat this threat. While the online […]
It’s the usual, ‘textbook’ story. Fed up of the daily grind, many turn their backs on an employment contract for the freedom of being their own boss. It’s either-or; no risk or full risk. At least – that’s the conclusion most of us would jump to. But while some of us are willing to ‘take […]
Social Media is not just a communication tool to talk to customers, it is ideal to talk to your internal teams & staff. This video shares some tips on how to do this.
For too many people out there, the idea of working in the Information Technology sector is associated solely with coding, as if learning a new programming language is the only thing you can do in order to become a professional in this industry. The reality is that there are plenty of jobs available, with a […]
The legal industry is one steeped in tradition. Like our elders who will never give up on the feel of a newspaper for an iPad app, law firms that have been around since the year dot turn a blind eye to advances in technology and changing consumer behaviour, instead choosing to nurture convention. For them, […]
You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and it’s a proven business model. Here’s how to get started. How To Find A Good Market It all starts with product research. Actually, it starts with market research. If you don’t […]
