Home topics small-business-resources public-relations-blogs PR Social Media PR How to put the ‘me’ back into social media Catriona Pollard July 11, 2012 Social media is a set of tools that create conversations, connections and the sharing of information – making it perfect for helping you build your personal brand online. Here are some ideas for using social media to your advantage. And, of course, social media can help you make desirable and meaningful changes in your career. Social media can help you advance your career in the following ways: Get discovered by people who can influence your career. Expand your network. The more people who know about you, the more likely you are to be referred for opportunities. Remain high on your industry’s radar, even if you’re not looking for a job. Raise your profile and improve your value as a thought leader and subject matter expert. Many people, including women in corporate environments are often unaware of how social media can be used to their advantage . Women in leadership roles are still a minority in Australia and social media can play an important role in raising the profile of any capable woman who is seeking to develop her career. To help women understand the potential of social media I will be running Putting the ME in social media workshop at Macquarie University’s Women, Management and Work Conference this year. Set goals The first place to start is to think about your career goals and write them down. Your