Rick Mapperson

Rick Mapperson blogs about how our natural reaction to sales pitches may mean we’re missing valuable business opportunities.

“Sometimes a bad sales pitch is in front of a very good business.”

Rick Mapperson blogs about the need to address the ‘elephants in the room’ that may be impacting your business.

“In your business it is an obvious problem or risk that no one wants to address or discuss. Instead, you pretend it is not there and occupy your time with other issues rather than deal with the looming big one.”

Rick Mapperson blogs about effective ways to deal with discouragement in small business.

“We have goals, expectations, dreams, demands, pressures and risks. This combination will always lead to disappointments, and if we are not careful, those disappointments can lead to discouragement.”

Rick Mapperson of Rick Mapperson & Associates blogs about the importance of personal branding.

“Let people know who you are, what you do and WHY they should do business with you. People need a reason to contact you. What are your unique selling points?”

Rick Mapperson blogs about how to keep your business goals in sight amidst the chaos of running your SME.

“For your business to achieve long-term success and growth that outlives external changes, it is necessary for you to regularly check your focus on the bigger picture.”

Rick Mapperson blogs about how we can use our competitors to get ahead.

“While you should not run your business constantly looking over your shoulder to see your competition, it is important to understand the market in which you operate and what your ideal customers are looking for.”

High staff turnover and disengaged, unmotivated, overworked or disgruntled staff can be the cause of a slow and painful end to a small business. Blogger Rick Mapperson gives his top tips to keep your staff, and ultimately your customers, happy.

Blogger Rick Mapperson shares some excellent advice on not letting owning a business take over your life and makes the point that money is nice but it isn’t everything. Learn from his top tips to achieve a balanced life.

Legal action—whether warranted or not—is a very real risk to businesses, including SMEs. Even if people do not have an honest claim to make against you, the cost of legal assistance to prove your innocence can be devastating to your business. Also, the toll it takes on your time and emotions can seriously hurt your business and personal time.

To achieve a competitive edge blogger Rick Mapperson challenges business owners to think hard about what makes their business unique.