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Export case study: Lyndal Thorburn on Innovation Dynamics

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingrediebt to making it to the world stage, but it certainly helps to get the basics right.

Lyndal Thorburn on Innovation Dynamics

Exporting since: 2005

Key markets: the US, Chile, Ireland, New Zealand, Singapore.

Just two years old, Innovation Dynamics started exporting its services almost immediately, providing independent advice to technology-based organisations to help them manage change, and is well-known globally for its knowledge of the biotech industry. Innovation Dynamics is sought out by overseas businesses for this knowledge and publishes a report on the Australian industry that it sells overseas.

Exports account for about 12 percent of the business (up from 8 percent last year) and growing, thanks to strong international alliances and active marketing to representatives of overseas governments in Australia. Innovation Dynamics’ managing director, Lyndal Thorburn, says the company’s international exposure has also helped to grow its domestic business. “Our export experience helps lift our standing with our Australian clients.”

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Rebecca Spicer

Rebecca Spicer

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