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Export case study: Tim Possingham on Pfitzner Performance Gearboxes

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it on the world stage, but it certainly helps to get the basics right.

Tim Possingham on Pfitzner Performance Gearboxes

Exporting since: 2003

Key markets: US, Europe, New Zealand, China, Japan, Russia.

Pfitzner Performance Gearboxes was relaunched in 2000, with exports taking off shortly after. Pfitzner Performance Gearboxes produces gear sets for use in race, rally, and street cars, and thanks to its focus on innovative design and technology Pfitzner has gained a global reputation for its near “unbreakable” product, with 80 percent of business coming from overseas.

Through networking at international car racing events and trade shows, Pfitzner Performance Gearboxes’ marketing manager, Tim Possingham, says they’re able to connect with the right people to get just one product into a market. “Once it’s in the market it almost sells itself on performance.”

Possingham says aligning with certain racing events, as well as direct marketing, web marketing and sponsorships have paid off internationally, and he credits Austrade’s EMDG scheme for helping them along the way.

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Rebecca Spicer

Rebecca Spicer

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