Home topics small-business-resources growth-import-export Growth | Import | Export Growth | Import | Export Create an export marketing strategy Rebecca Spicer August 1, 2008 Small Australian businesses will be relatively unknown overseas, so marketing your business , brand, product or service strategically will help increase your exports . Find out how you can create an export marketing strategy . So you’ve landed your first export deal , perhaps through an online inquiry or contact through a colleague or by visiting an overseas trade fair. Everything seems to run smoothly and you realise it’s time to look at opportunities to grow your exports . Enter, your export marketing strategy . International marketing will often be a secondary process to grow your exports, according to Lawrence Potter, co-director of SME advisory firm and export specialists Incite Management Group. “From that first inquiry, if they find it could work quite smoothly, then they’ll take the next step and should start marketing and targeting and looking at other markets.” The key to successful international marketing is to plan and be strategic. There’s no point mass marketing the same message across a number of overseas markets in the hope that something will come of it. While you might pick up a few good orders, there are some negative scenarios that aren’t worth risking. Believe it or not, the marketing could be too successful and you could conjure up so much interest that you’re unable to service every customer. And while sometimes it can be essential