Goal setting is still important to help you get started, plan out your strategy and keep you on track. But, maybe once you have decided on your goals, it might be worth your while to take the focus off the end result, and concentrate on the task at hand.
If you’re actively using your Facebook page for promotion, you should be aware of how you use it complying with advertising and customer standards.
As a small business, much of the survival of your enterprise comes down to you and possibly a handful of staff. A lack of productivity can end up having a disastrous effect on your business bottom line, and can even lead to its premature demise.
Thanks to the explosion of texting, instant messaging and social media, the line between communication for business and social purposes is becoming blurred. Here’s how to avoid the embarrassing blunders these communication methods can cause, for the benefit of your professional image.
A great story is memorable and easy to understand, and can engage and draw in your audience far more readily than a speech or presentation can. The good news is that effective storytelling is not as difficult as it might seem – being prepared is the key.
It can be hard to find the time to take care of every single aspect of your business, just as trying to work on tasks that are not high in your skill set can lead to frustration, mistakes and wasted time and money. How can you overcome this? Outsourcing.
Handwritten thank you cards may seem like a relic from your grandmother’s era but they are still alive and well today and if used effectively, can even be a great boost to your business.
It’s important to grow your business by being proactive and finding new clients, but while you’re creating new opportunities and reaching new customers, don’t neglect existing ones. Those you already have are also an essential part of your business.
Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.
Many businesses struggle to find the right visuals for their marketing campaign or website, even when they use professional graphic designers. This can be frustrating and although it may be tempting to blame the designer, the problem could be more to do with you…
