#Reputation
Struggling to attract good employees?
Your employer brand is your reputation as an employer.
Here’s to 2018: the year of trust in business
In 2017, we’ve witnessed numerous Customer Experience (CX) failures that have damaged the reputations of some of the largest companies in the world. From long call waiting times after a number of severe outages, to poor customer service ratings, and other critical service failures, there are a number of lessons to be learned if brands […]
Embracing social media is a marathon, not a sprint: seven tips to get your business started
While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social […]
The Fairfax job cuts saga: lessons for SMEs
In case you missed it: There’s been turmoil in the news industry over the last week with Fairfax Media announcing its latest round of journalist job cuts in what it’s calling a “major company restructure” to help it face the future. That future includes the ever-increasing impact of technology on traditional media organisations. Not surprisingly, news […]
Customer service: Investing in a personal approach
“Please place item in the bagging area” – you place the item – the command repeats. You lift and replace the item – “please place item in the bagging area” – you turn for help and there’s no one there. “We regret to advise that your imminent flight has been cancelled [therefore ruining your long […]
Companies unprepared against reputation risk
A global survey has revealed that only 19 per cent of companies believe they are capable of managing reputation risks.
How to grow a personal brand and transform it into a business
Personal brand based businesses are becoming increasingly popular, and if you are at the centre of your own personal brand you could potentially become extremely successful. However a lot of hard work to grow and promote it.
Social Media Law Policies: Do you need them?
Ah, social media. What is it? Why use it? Should you ever try to sell anything there? Unforgiving are the pitchfork-and-brimstone masses of social media, and let’s face it, they don’t like business.
The secret to preparing a winning award application
Winning a business award is a great PR opportunity for your business and can help build your profile and reputation, ultimately leading to even greater business success.
On social media? get real or die
For companies on social media, brand trust is the new economic currency. Fake it at your own peril.
How important is the image you project?
Your personal brand is not only defined by your values and beliefs, but the way you walk, talk and interact with people in everyday life. This means you need to identify areas in your life that you need to transform and work to make this happen. This advice will help.
What you can learn about branding from Project Runway
Putting a unique spin on your business can help you stand out from the crowd.
Are Olympians a good investment for your business?
They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?
What your brain has to do with your brand
Tell your employees and customers about how you think and behave, and you’ll see your brand loyalty grow.
Copying another business or brand – is it ever OK?
When building a brand, is it ever OK to copy another business’s product names or taglines? One marketer says no, and she’s sick of seeing it happen so frequently.
Three ingredients for a memorable brand and great reputation
Even though branding seems to be a popular topic, only a minority of small businesses actively work on it. Here are the three key ingredients for building a successful and memorable brand, with a great reputation.
Firm Spy ban brings ‘Streisand effect’
Firm Spy, the online industry gossip site, has seen a spike in traffic after two law firms Mallesons Stephen Jaques and Clayton Utz banned staff after reports on the firms were placed online, branding Firm Spy as “irresponsible and inaccurate”.
Protecting your digital brand
It amazes me how many horror stories emerge about the things employees publish about their workplace online, but I think there’s a lesson for all of us in there about protecting our digital brand.
Export case study: Securency International
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right. Securency International Exporting since: 1996 Key markets: Asia-Pacific, Romania, Mexico, Nigeria. Making money and shipping […]
Export case study: Tim Possingham on Pfitzner Performance Gearboxes
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it on the world stage, but it certainly helps to get the basics right. Tim Possingham on Pfitzner Performance Gearboxes Exporting since: 2003 Key markets: US, Europe, New Zealand, China, Japan, […]