Let’s Talk: Has digital killed traditional advertising and media?
As digital advertising and media strengthen, have their traditional forms become redundant?
Don’t change the marketing channel, Facebook still works
Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users’ friends posts over businesses caused many organisations to rethink the platform as a marketing tool. My advice is not to change the channel: these tweaks are worth getting to know so you can maximise your spend […]
Where are online ads failing consumers and what can advertisers do to boost engagement?
Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]
Mobile optimisation: Important in inbound marketing
You might have built a killer inbound marketing strategy for your business and be attracting many new customers to your website as a result, but if mobile users can’t access your site on-the-go, you could be missing out on valuable business. Here are some simple ways to turn your website into a mobile-friendly destination.
SMBs falling behind in website mobile optimisation
Almost 80 percent of local businesses don’t have a mobile-friendly website, despite the fact that more than half of the population owning a smartphone, according to a recent Google survey.