Tags Digital advertising

Tag: digital advertising

Don’t change the marketing channel, Facebook still works

Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users' friends posts over businesses caused many...

Where are online ads failing consumers and what can advertisers do to boost engagement?

Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of...

How to innovate by using technology

Marketing plans are now more than ever including online activities to assist with the shift with the end aim of reaching an ever-changing audience.

How to make Facebook Ads work for you

A look at three proven advertising models for increasing your page.

Google AdWords: 12 essential Do’s and Don’ts

When it comes to web advertising, it's fine to go it alone. Just make sure you're not throwing money down the drain.

Mobile optimisation: Important in inbound marketing

You might have built a killer inbound marketing strategy for your business and be attracting many new customers to your website as a result, but if mobile users can't access your site on-the-go, you could be missing out on valuable business. Here are some simple ways to turn your website into a mobile-friendly destination.

SMBs falling behind in website mobile optimisation

Almost 80 percent of local businesses don't have a mobile-friendly website, despite the fact that more than half of the population owning a smartphone, according to a recent Google survey.

Social advertising: Like, Share, Retweet… buy?

Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.

Online compliance lesson in ACCC Google appeal win

The Federal Court has upheld the Australian Competition and Consumer Commission’s (ACCC) appeal against Google for publishing advertising material designed to mislead or deceive, and legal experts are urging SMBs to recognise how the case provides clear evidence of their online obligations.

Turning clicks into conversions: Four ways to improve Facebook ads

Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.


Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...