#Digital Advertising
Where are online ads failing consumers and what can advertisers do to boost engagement?
Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]
How to innovate by using technology
Marketing plans are now more than ever including online activities to assist with the shift with the end aim of reaching an ever-changing audience.
How to make Facebook Ads work for you
A look at three proven advertising models for increasing your page.
Google AdWords: 12 essential Do’s and Don’ts
When it comes to web advertising, it’s fine to go it alone. Just make sure you’re not throwing money down the drain.
Mobile optimisation: Important in inbound marketing
You might have built a killer inbound marketing strategy for your business and be attracting many new customers to your website as a result, but if mobile users can’t access your site on-the-go, you could be missing out on valuable business. Here are some simple ways to turn your website into a mobile-friendly destination.
SMBs falling behind in website mobile optimisation
Almost 80 percent of local businesses don’t have a mobile-friendly website, despite the fact that more than half of the population owning a smartphone, according to a recent Google survey.
Social advertising: Like, Share, Retweet… buy?
Companies are turning to social media as the next frontier for advertising — and even small businesses can afford to get in on the action.
Online compliance lesson in ACCC Google appeal win
The Federal Court has upheld the Australian Competition and Consumer Commission’s (ACCC) appeal against Google for publishing advertising material designed to mislead or deceive, and legal experts are urging SMBs to recognise how the case provides clear evidence of their online obligations.
Turning clicks into conversions: Four ways to improve Facebook ads
Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.
Four ways to boost inbound marketing with online advertising
PPC, Facebook ads and banner advertising – what’s a business owner to choose to boost their inbound marketing efforts? An expert has some advice for SMBs on adding the right digital advertising to their marketing mix.
Advertiser overload: Are you guilty?
New research on just how many marketing messages it takes to completely turn off a customer.
Making sense of the digital advertising space
It’s the dilemma on many small and medium sized businesses minds – how do they make sense of the complex digital advertising landscape?