#Online Advertising
Where are online ads failing consumers and what can advertisers do to boost engagement?
Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]
Instagram launches ‘carousel ads’ to push business advertising
Instagram is aiming to boost its business angle with carousel ads, a way for businesses to include a link with their sponsored photos and videos.
How to innovate by using technology
Marketing plans are now more than ever including online activities to assist with the shift with the end aim of reaching an ever-changing audience.
How to make Facebook Ads work for you
A look at three proven advertising models for increasing your page.
Google AdWords: 12 essential Do’s and Don’ts
When it comes to web advertising, it’s fine to go it alone. Just make sure you’re not throwing money down the drain.
SEO vs. PPC: Which is right for your site?
Your choice will depend on your budget and how fast you want to build traffic. Here are three questions to ask before making a decision.
Online compliance lesson in ACCC Google appeal win
The Federal Court has upheld the Australian Competition and Consumer Commission’s (ACCC) appeal against Google for publishing advertising material designed to mislead or deceive, and legal experts are urging SMBs to recognise how the case provides clear evidence of their online obligations.
Turning clicks into conversions: Four ways to improve Facebook ads
Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.
Four ways to boost inbound marketing with online advertising
PPC, Facebook ads and banner advertising – what’s a business owner to choose to boost their inbound marketing efforts? An expert has some advice for SMBs on adding the right digital advertising to their marketing mix.
Advertiser overload: Are you guilty?
New research on just how many marketing messages it takes to completely turn off a customer.
Online directories becoming customer engagement tools
Online business directories are evolving to become customer engagement tools for small businesses. In this opinion piece, TrueLocal’s Simon Carson argues that it makes sense for SMBs to capitalise on the benefits of listing their companies online, which is often free.
The true indicator of successful e-marketing
Gina Lofaro looks at what makes an email marketing a success. “Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied?”
Want to learn more about Google AdWords? Join our first webinar!
So you’ve heard about the benefits of including Google AdWords in your small business advertising mix, but are still unsure how how it will work for you? Join Dynamic Business’ first-ever webinar and have your questions answered! You could also win a one-on-one online marketing session with a Google expert.
Internet TV growth marks new business promotion opportunities
The internet TV advertising industry will grow 476 percent in five years thanks to the increasing popularity of online video streaming, delivering businesses fresh opportunities to reach new audience demographics.
Budget online advertising via new media
Robert Steers blogs about using new media to reach your market – on a budget. “Advertising on new media has several unique elements. On Facebook, ads can be connected to a Facebook page, encouraging interaction within a user’s network. On news aggregators like Digg, advertisers can gather feedback about their ad through comments or votes… “
Australian digital signage market to reach $58 million by 2013
Australia’s digital signage market is growing at 12 percent a year, with more companies looking to make their presence known online, a new report has found
The Cost of Online Advertising
Advertising pricing is where online advertising really gets interesting, there are three distinct categories of online advertising.
Demystifying Online Advertising
Keyword advertising is what you see when you “Google” something. Advertisers bid on key words such as “home loans”. The more generic the term, the more advertisers will often pay for high demand keywords . The more precise, “home loans in Chatswood” for example, the cheaper the cost.
Making the most of online advertising
Online advertising offers greater ease, more control and huge opportunities for SMEs. So, want to make the most of your online advertising? Read on for Google’s online advertising tips. It’s no coincidence that when the modern plane was first commercialised, some of the world’s most ambitious pilots emerged from Australia: Charles Kingsford Smith, Patricia Graham, […]