Tag · 2 stories
#Rakuten Marketing
Locked ◆
A guide to the low-risk, low-cost solutions that will help SMEs thrive in the Amazon era
As 2017 draws to a close, eMarketer [1] predicts that Australian ecommerce sales will reach $32.56 billion. Of this, it is estimated that $20.15 billion, or 62 percent, will be driven by online retail sales. [2] For Australian businesses working in ecommerce, this should be an exciting time filled with opportunity, instead, for the past year […]
Anthony Capano · 2 min
Digital ◆
Where are online ads failing consumers and what can advertisers do to boost engagement?
Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]
James Harkness · 2 min