Tag: Ad

KPMG reveals personalisation drives 23.1% of consumer loyalty decisions. Small businesses can compete by focusing on brand recall over big budgets.

Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around […]

A friend of mine once confessed: “I’d like to run my own business, but I don’t like lying to people.” It’s a telling indictment on the state of free enterprise in the 21st century. Everyone seems to have an experience of being let down by the system. Whether it’s believing an ad only to find […]

Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]

Goofing off. That’s probably what it looks like I’m doing most of the time. But really I’m just endlessly curious to read about new things, look at different images, and get lost in a wormhole of seemingly time-wasting internet detritus. Most of it is probably worthless. But some of it can spark an idea that can […]

There’s no doubting that Influencer marketing presents a huge opportunity for businesses. With 96% of us trusting people over brands, Influencer marketing has the power to leverage word of mouth marketing at scale and sway the consumer decision process. But with such power also comes a high level of responsibility for the consumer. As Influencer […]

You’ve got your business website up and running, it looks great – but still the phone isn’t ringing. It could be because your website is ‘invisible’.