#Data Analysis
What Google’s Universal Analytics means for your data
Today, the average person connects to the internet in numerous ways, whether that be via smartphone, desktop or tablet device, and Google believes it has found a way to track this activity across multiple devices and channels. Here’s what it will mean for your business.
Damage control: What to do if your business data disappears
Any business that loses customer records, financial data or even a day’s worth of orders will experience some degree of productivity loss and may also face potential non-compliance penalties, missed sales opportunities, damage to reputation, and weakened customer confidence. Here’s how to protect your business.
Using predictive analytics to understand customers: Pros and cons
In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. In the fourth and final instalment, we look at the pros and cons of using predictive analytics.
Using business data for lead generation: expert advice
In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part three looks at using data to replicate ideal customers in your prospect pool.
7 smart tricks for using Google Analytics
Most businesses aren’t taking full advantage of free, available website data. Here are a few items you are probably missing.
Using data to get to know your customers better
In this four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part two looks at using the patterns and trends in data to get to know your customers better.
Unmasking the business boost hiding in your data
In a four-part article series, we’ll look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Think of it like a first date with your data; you may learn something new or it may be revisiting existing knowledge, but without a first date you won’t get a second.