#Digital Transformation
Seven key learnings from 2021 that are shaping the digital road ahead
Understanding the digital road ahead is essential for future business success.
Survey reveals the top three priorities for digital transformation for SMEs
A poll comprising 242 small businesses found that most small firms are still in the process of implementing digital transformations.
“If you meet the digital needs of Gen Z, you meet the needs of the world”
Gen Z, born between 1996-2015, is the most Internet-dependent generation, with their digital fluency positioning them in firm first place in technology use across all generations. This was recently observed in the third annual, international study of Gen Z, conducted by The Center for Generational Kinetics and commissioned by WP Engine. Why Gen Z and their digital fluency […]
Are Australian businesses already behind in the digitalisation game?
Top down transformation: the case for implementing digital management practices Byline: Mark Sands Digitise or die has become something of a mantra for businesses in recent years, in Australia and around the world. A plethora of rapidly evolving new technologies – mobile computing, artificial intelligence and machine learning, data analytics and the Internet of Things […]
Digitisation keeps customers on side and helps businesses de-silo departments: Docusign panel
Businesses that fail to digitise risk eroding brand reputation and customer loyalty, according to research by e-signature provider DocuSign. The study, Digitise or die: Australia’s digital expectations, involved a survey of 1000 employed customers plus more than 100 senior decision makers across various business departments. Key findings included Four in five (80%) consumers view a […]
In the eye of the perfect storm: will marketers adapt to increasing demands or be swept Away?
Marketers are caught in the eye of the perfect storm. On one hand, we are being pummeled by a wave of new demands from business leaders, wanting the marketing department to take more responsibility for the ‘customer experience’, deep into parts of the business we have traditionally never set foot. On the other, like an incoming tide, […]
The fourth industrial revolution is here
There has been talk of a fourth industrial revolution for a while now. I believe it is well and truly here. The physical, biological and digital worlds are being brought closer than ever before by new technologies such as the Internet of Things, artificial intelligence, advanced data analytics and mixed reality. In turn, the way […]
Gavl’s Joel Smith on his tech start-up’s recent success, bringing real estate into digital age
In his former career, Melbourne entrepreneur Joel Smith played AFL with Hawthorn Football Club. Today, he is the CEO of Gavl, a digital tech start-up transforming the way people engage in what is arguably their favourite pastime outside of sport: real estate. Launched in October 2016, Gavl is an app-based platform that lets users watch […]
A solid case for process improvement: more than a vague promise of happier customers
Fifty years ago, running a company was a much more predictable business. There was less competition and customers were generally content to make their purchasing choices based on what you had on offer. If you were a leader in your market, the odds were you’d still be leading the pack ten years hence. Today, executives […]
How businesses can create a data security culture in the digital transformation era
In today’s fast paced business environment, the race is on for organisations to become fully digital, something which we saw backed up by The Economist Intelligence Unit’s recent ‘Digital Transformation Agenda 2016’ report whereby 77% of those surveyed agreed (somewhat or strongly) that digital transformation is their number one priority. However, 46% also said that […]
How strategy drives digital transformation
Adopting new technologies in a business is critical to drive digital transformation. However, 48% of Australian business owners are still reluctant to adopt new digital technologies due to a lack of understanding of how it works and the potential benefits. If businesses want to maximise their potential, a coherent, strong and concise digital strategy should […]
Enterprise technology is set to elevate engagement, experience and ethics in 2017
Looking back at 2016, we saw the widespread adoption of a new mindset by many corporates: an acceptance of the inevitability of digital transformation and the significant impact it is set to have in all industries. As this transformation continues, the adoption of new, more interactive technologies is set to reshape the way organisations interact with their […]
Transform now or be disrupted later: the key to competing in an increasingly digital world
Digital transformation is the core focus of the Federal Government’s $1.1 billion National Innovation and Science Agenda, the aim of which is to ‘drive smart ideas that create business growth, local jobs and global success’. According to Jean-Baptiste Adet, Director of Customer Experience Management at OpenText Corp, an EIM (Enterprise Information Management) solutions provider, the […]
To keep pace with evolving customer needs, let marketers drive digital transformation
In the digital age, business success is increasingly determined by the ability to keep pace with technological advances and customer behaviour. As consumers become more digitally savvy, confident, and dependent, businesses need to transform their offerings to align with this precedent for digital. The customer-centric role of marketers makes them suitable drivers of digital transformation within their […]
Tips for successful digital transformation: how IT pros are leading the way to business success
With IT teams largely responsible for its success, digital transformation has plunged IT professionals into the spotlight – for all the right reasons. You have to hand it to IT professionals. They keep critical systems running with limited resources, they configure networks like it’s no big deal, and they are often the first to recognise […]
Infographic: What SME leaders think about digital transformation in Australia
Get the details in the IDC InfoBrief – Thriving in the Digital Economy here. IDC surveyed decision makers around the globe to find out how new technology is changing business. IDC InfoBrief, sponsored by SAP, Thriving in the Digital Economy, February 2016.