#Mobile Technology
Are you making the most of the small screen?
As Australians go about their day – commuting on the bus, train or ferry, or going out for lunch – it’s rare to see them without their heads down, eyes glued to their smartphones. It has become ingrained into our daily behaviour, and has created a new path for businesses to find consumers. For SMEs […]
How strategy drives digital transformation
Adopting new technologies in a business is critical to drive digital transformation. However, 48% of Australian business owners are still reluctant to adopt new digital technologies due to a lack of understanding of how it works and the potential benefits. If businesses want to maximise their potential, a coherent, strong and concise digital strategy should […]
Transform your business through mobile tech
Not a single day goes by without a new technology being available in the market to help organisations perform more efficiently. Many organisations are in a race against time to embrace new technologies for a variety of reasons including compliance, legislation, the activity of competitors or perceived business opportunity. The choice of technology deployed is […]
Digitise this! Augmented reality apps take off
As businesses come to grips with the rise and rise of the digital world, more are finding new ways to make the most of technology.
Mobile innovation that could change the way you do business
A look at four types of devices that are pushing the boundaries of mobile capabilities.
Mobile website vs mobile app?
The decision to create a mobile website or a mobile app for your business is now becoming essential.
Mobile vs responsive websites
The 2012 annual Sensis e-Business Report tells us an average 58 percent of Australians with mobile phones now use their phone to access the internet – up from 26 percent. So how do you best tap into that growth?
Mobile technology empowering women to manage their own money
According to The Westpac Women and Technology Report, women are three times more likely than their male peers to use a smartphone to do their online banking.
Why not being mobile friendly is costing you sales
The mobile market is key for businesses of all shapes and sizes. Why? Because more consumers are using their phones to search for products and services more than ever before.
The importance of a mobile site for your business
Mobile is slowly overtaking desktop computers as the primary technology used to access the internet. This can be a cause of concern for the majority of Australian businesses, including franchises, which do not have a mobile ready website.
Combat showrooming and build loyalty by stealth
It’s happening in retail stores across Australia. One in four shoppers use their smartphones to check for the best online price, and even buy online, while in-store. Termed showrooming, 56 percent of shoppers in the US are predicted to partake during the Christmas shopping season, intensifying price competition. But there is a silver lining…
Are Aussies addicted to mobiles?
Australians are more reliant on their mobiles than ever before, with 88 percent of people working outside of their regular hours through their device according to a recent survey.
mCommerce allowing for a smoother customer experience
Technology has come a long way, creating a wave of new opportunities for small business. The latest trend in technology is mCommerce, and one expert is taking a look at how it allows SMBs to create a smoother experience for their customers.
Optus delivers stronger 3G network and expands 4G services
Optus has officially launched one of the country’s largest 3G network enhancement projects together with the expansion of the availability of its 4G services to businesses in Sydney and Perth.
Mobility and the cloud – what’s the connection?
As mobile devices catch on, it’s the best time for your business to embrace the cloud.
Not online? You’re at a disadvantage
Improvements in technology mean businesses must now contend with more than just the internet, and any that haven’t integrated mobile technologies and social media in their online strategy will be left behind. Here’s how to create a well-rounded digital strategy.
Mobile devices create need for workplace flexibility
Australian employers can expect greater demand for flexibility, as new mobile technology creates an opportunity to work anywhere, at anytime.
The coming age of mobile payments: introducing the players
Do your customers want to buy stuff while they are on the move? Blogger David Boyd explains some of the different types of mobile payment systems you could use.
Use the internet to increase your profit
With technology like the internet readily available, streamlining business practices is a breeze. Gavin Dixon, CEO of Reckon Limited’s Business Division, shows how businesses can use technology to increase profits. Every organisation from the nation’s largest multi-national corporation to your one-man neighbourhood plumber is touting its website, so much so that many of us don’t […]