Tag: Consumer Behaviour

As cost-of-living pressures persist, Australian households are having to re-evaluate where, and how, they spend their money.

Looking back at 2016, we saw the widespread adoption of a new mindset by many corporates: an acceptance of the inevitability of digital transformation and the significant impact it is set to have in all industries. As this transformation continues, the adoption of new, more interactive technologies is set to reshape the way organisations interact with their […]

Consumer behaviour and the way people shop are changing. Over the last several years, e-commerce has risen and there’s no longer a clear-cut distinction between bricks (store) and clicks (online shopping). It’s all just shopping. There’s increasingly an omni-channel approach to purchasing. More and more, consumers are opting for “click and get”, especially around the […]

Despite voicing a preference for ‘shopping small’, Australian consumers are increasingly transacting with large organisations, further widening the gap between small and big businesses in the spend stakes, according to new research from American Express. Commissioned by American Express in support of its month-long Shop Small campaign, which runs throughout November, The Economy of Shopping […]

The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]

Now the sharing economy is evolving into something new. Ubiquitous communications, freelance work forces and low transaction costs are giving rise to the on-demand company, which aims to apply the principles of Uber or Airbnb to a much broader range of markets. (Irving Wladawsky-Berger, The Wall Street Journal) From food delivery, ad hoc tasks to […]

It’s happening in retail stores across Australia. One in four shoppers use their smartphones to check for the best online price, and even buy online, while in-store. Termed showrooming, 56 percent of shoppers in the US are predicted to partake during the Christmas shopping season, intensifying price competition. But there is a silver lining…

While some consumers admit business profiles on social networks influence their spending behaviour, KPMG has found a greater number look to official websites for recommendations and information.

Have you met the new mobile, social customer? In this guest post for Dynamic Business, RightNow Technologies Brett Waters looks at the evolving social and mobile desires of Australian consumers.

Ezypay, has just released the Top 10 Consumer Trends Impacting the Fitness Industry in 2010, with some interesting conclusions and predictions for better service in the fitness industry.