#Consumer Behaviour
Enterprise technology is set to elevate engagement, experience and ethics in 2017
Looking back at 2016, we saw the widespread adoption of a new mindset by many corporates: an acceptance of the inevitability of digital transformation and the significant impact it is set to have in all industries. As this transformation continues, the adoption of new, more interactive technologies is set to reshape the way organisations interact with their […]
Small businesses a great fit for the new nimble marketplace
Consumer behaviour and the way people shop are changing. Over the last several years, e-commerce has risen and there’s no longer a clear-cut distinction between bricks (store) and clicks (online shopping). It’s all just shopping. There’s increasingly an omni-channel approach to purchasing. More and more, consumers are opting for “click and get”, especially around the […]
Personalised ads for the discerning consumer
The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]
The ‘Uber-effect’ is just getting started: UrbanOutsource capitalises on a nation of early adopters
Now the sharing economy is evolving into something new. Ubiquitous communications, freelance work forces and low transaction costs are giving rise to the on-demand company, which aims to apply the principles of Uber or Airbnb to a much broader range of markets. (Irving Wladawsky-Berger, The Wall Street Journal) From food delivery, ad hoc tasks to […]
Combat showrooming and build loyalty by stealth
It’s happening in retail stores across Australia. One in four shoppers use their smartphones to check for the best online price, and even buy online, while in-store. Termed showrooming, 56 percent of shoppers in the US are predicted to partake during the Christmas shopping season, intensifying price competition. But there is a silver lining…
Websites impact consumer spend more than social media: report
While some consumers admit business profiles on social networks influence their spending behaviour, KPMG has found a greater number look to official websites for recommendations and information.
Banking on the go
Have you met the new mobile, social customer? In this guest post for Dynamic Business, RightNow Technologies Brett Waters looks at the evolving social and mobile desires of Australian consumers.
Top 10 consumer trends impacting the fitness industry
Ezypay, has just released the Top 10 Consumer Trends Impacting the Fitness Industry in 2010, with some interesting conclusions and predictions for better service in the fitness industry.