Consumer behaviour and the way people shop are changing. Over the last several years, e-commerce has risen and there’s no longer a clear-cut distinction between bricks (store) and clicks (online shopping). It’s all just shopping. There’s increasingly an omni-channel approach to purchasing. More and more, consumers are opting for “click and get”, especially around the […]
It’s happening in retail stores across Australia. One in four shoppers use their smartphones to check for the best online price, and even buy online, while in-store. Termed showrooming, 56 percent of shoppers in the US are predicted to partake during the Christmas shopping season, intensifying price competition. But there is a silver lining…
While some consumers admit business profiles on social networks influence their spending behaviour, KPMG has found a greater number look to official websites for recommendations and information.