Don’t let your business underestimate Amazon – they have a secret weapon (and so can you)
By Nima Yassini · 17 January 2018 · Digital
By Nima Yassini · 17 January 2018 · Digital
Don't let your business fall behind Amazon's competitive edge. Discover the hidden strategy that's driving their online dominance and learn how to replicate it for your own business.
Amazon’s recent Australian launch received a lukewarm reception, with average prices and faster shipping being the only apparent selling points. What you can’t see though is that their competitive advantage is behind-the-scenes of its website. Amazon embraces testing and experimentation, otherwise known as Conversion Rate Optimisation (CRO). Amazon succeeds where other online retailers fail because […]