Nima Yassini

Nima Yassini

Nima Yassini

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Don’t let your business underestimate Amazon – they have a secret weapon (and so can you)

Amazon’s recent Australian launch received a lukewarm reception, with average prices and faster shipping being the only apparent selling points. What you can’t see though is that their competitive advantage is behind-the-scenes of its website. Amazon embraces testing and experimentation, otherwise known as Conversion Rate Optimisation (CRO). Amazon succeeds where other online retailers fail because… Continue reading Don’t let your business underestimate Amazon – they have a secret weapon (and so can you)

Nima Yassini

Nima Yassini

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