Tag · 2 stories
#Conversion Rate Optimisation
Locked ◆
Easy guide: How to use User Experience & Conversion Rate Optimization to boost your sales.
Do you ever look for the lowest hanging fruit in your business? Perhaps you occasionally audit your sales funnel, to see where you’re losing sales – or could increase revenue? In the online world, this is what User Experience (UX) and Conversion Rate Optimization (CRO) is. It’s all about “setting up & auditing your online sales funnel” […]
Katrina O'Connell · 2 min
Digital ◆
Don’t let your business underestimate Amazon – they have a secret weapon (and so can you)
Amazon’s recent Australian launch received a lukewarm reception, with average prices and faster shipping being the only apparent selling points. What you can’t see though is that their competitive advantage is behind-the-scenes of its website. Amazon embraces testing and experimentation, otherwise known as Conversion Rate Optimisation (CRO). Amazon succeeds where other online retailers fail because […]
Nima Yassini · 2 min