#Nital Shah
Digital strategies to better engage customers
Customers are everything in business – that holds true for large enterprises, and it’s equally true for micro and small to medium businesses. In today’s economy, if you don’t keep your customers in focus and nurture your relationship with them, you’ll harm your sales, sustainability and growth. Let’s face it, it’s likely you’ll even end […]
Initiative offers NFPs a hand with digital
A Sydney-based digital marketing agency is giving not-for-profit organisations with limited digital know-how an opportunity to have their campaigns managed at no cost. The #GivingBackToCommunity initiative was launched by Octos in January, this year. According to the agency’s founder and CEO, Nital Shah, NFPs, including Breast Cancer Network Australia, Cure Brain Cancer Foundation, Optometry Giving […]
Social media: a power tool in the SEO toolbox
For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the mistake of conflating the two as one and the same. The truth is: SEO and social media can and should work in tandem as two interconnected cogs in the same machine. […]
What does the year ahead hold for ecommerce?
Ecommerce has grown at lightning speed in recent years, its impact felt in every aspect of our daily routines – and confirmed by the research and predictions handed down by industry thought leaders such as Deloitte. The multinational professional services firm recently published its predictions for 2016. Here are some of the takeaways from the report: 150% Rise in ‘Touch […]