#B2b
Open for business: How out-of-the-box automation can help get your B2B e-store up and running fast
There’s no sense in reinventing the wheel if you’re looking to start transacting with your business customers online anytime this year. Task intelligent digital automation with the job instead.
Is it time to go direct-to-consumer? The benefits of D2C & what businesses need to consider
Here are some of the benefits of selling D2C, some factors to consider before implementing a new D2C strategy, and how the right technology can make the whole process more efficient.
How to boost your business-to-business marketing with digital: top tips for enterprises in 2021
The events of the past year forced many enterprises to focus more heavily on digital marketing, but there’s a big difference between doing it and doing it well…
Ollee: The Aussie platform connecting purpose-driven B2B buyers with ethical brands
Ollee, the self-titled ‘platform for change,’ seeks to connect eco-conscious retailers with trusted Australian brands around the country.
How you can discover your startup’s sweet spot by looking beyond its Top 20 problems
There’s no doubting that the world of business is changing. The traditional model of large international corporates functioning in a singular, closed-door fashion is fast disappearing, with companies now open to collaboration or outsourcing. While previously big corporates, protected by expensive barriers of entry, were responsible for all “business problems” in-house, technology has now made […]
“It wasn’t the original plan but we couldn’t ignore it”: FoodByUs takes on $8b café sector
The founders of Sydney-based startup FoodByUs have evolved their online homemade meal marketplace to provide cafés and wholesale food suppliers with a distribution solution that doubles as a matchmaking service. FoodByUs was conceived by Ben Lipschitz, founder of footwear brand Flipsters, together with Tim Chandler, Menulog’s former lead developer, and Menulog co-founder Gary Munitz. It launched in […]
How B2B salespeople can become A-Graders – part two: the learning process is ongoing
In my previous post, I ran through two initial steps B2B sales people need to think about on their journey towards becoming A-Graders. These were ‘reconcile your conflicting priorities’ and ‘set long-term goals,’ which focus on transitioning from an immediate, short-term mindset to becoming more forward-thinking and planning for the long-term. As the sales profession continues to […]
How business-to-business salespeople can be ‘A-Graders’ in today’s shifting sales landscape
The sales profession is undergoing a big cull with over 20% of sales roles expected to be cut by 2020 according to some analysts[1]. There are three macro shifts responsible for this rather ominous reality. Firstly, buyers are more discerning than ever before as they turn online for identifying and acquiring products and services without the need […]
B2B transactions in Australia’s small business ecosystem worth $204 billion, report suggests
New research suggests transactions between small businesses in Australia are worth $204 billion per year. Commissioned by American Express in support of Shop Small Month, which ends 30 November, The Economy of Shopping Small: Custom Counts report reveals small businesses in Australia source goods and services from 4.4 other small suppliers each month, with an average monthly spend […]
What defines value in business-to-business sales?
When you’re selling to businesses or to government, you will find that most deals and contracts of significant size and value are transacted through formal processes like competitive tenders. As a result, you’ll be dealing with the customer’s procurement or purchasing department. Unfortunately, this can seem impersonal and challenging. Yet it doesn’t have to be […]
10 mistakes your business might be making on LinkedIn
LinkedIn isn’t just a good resource for professionals. When used the right way, it can be a powerful tool for businesses too.
Business lending declines as creditors crack down
Business-to-business lending rates have declined as creditors get strict about payment terms, according to trade credit analysis conducted by Dun & Bradstreet. It revealed that during the GFC many organisations relied on extended credit terms from suppliers to stay in business but these terms have since retracted.
9 ways to improve your B2B marketing
There are three main factors that differentiate Business-to-Business (B2B) sales from Business-to-Consumer (B2C).
Alibaba surges into Australian market
Australian SMB’s are among the most prolific in the world when it comes to sourcing products and services internationally according to data from Alibaba.com.
Aussie businesses the savviest shoppers
I’m always looking at the latest trends in business – it’s part of my job. When you’re in the B2B segment, getting close to your clients and really “knowing” what’s it’s like to run a business provides great insights into the right solutions and marketing strategies that really “cut through” for the Aussie business owner.