Home topics small-business-resources hot-tips eCommerce Hot Tips eCommerce Seven ways to drive more online sales Guest Author March 7, 2012 Sadly, many of the best examples of eCommerce can be found outside Australia, so here’s seven expert tips on best practices every business can follow to drive more sales online. I recently undertook some in-depth research that looked at the eCommerce strategies of Australia’s largest retailers. Shockingly, what I found was that even our biggest and supposedly brightest stars are getting it wrong. From a lack of integration between online marketing strategies through to bland, untargeted email marketing campaigns, the examples of what not to do were plentiful. But rather than paint a broad, grim picture of our eCommerce market, I decided to include a review of companies who were doing lots of things right, which brings me to the crux of my article. Here is some insight into proven techniques for snaring more business, as well as practical tips that both large and small retailers can use in their quest to create a great online shopping experience: 1. Detailed product descriptions A high percentage of all purchases, both online and offline, are researched online beforehand. The best way that we can help consumers through the purchase decision is by providing them with as much information as possible. If you sell identical products to your competitors, use unique descriptions rather than those provided by the manufacturer. This will set you apart from the competition and (when used with other SEO