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Crust Pizza co-founders celebrate milestone

The co-founders behind the successful Crust Pizza franchise, Michael Logos and Costa Anastasiadis, celebrated a double milestone last week, opening their 100th store in Queensland and marking the 10th anniversary of their business.

Crust’s 100th store opened in the Gold Coast suburb of Robina last Friday, following a launch party the night before which was attended by Dynamic Business as well as a number of Gold Coast personalities and sports stars, including Scott Prince.

The co-founders said they’re now ready to take the business to the next level, after turning “an important corner.”

“We’ve been steadily branching out across the country, increasing our footprint nationally, and taking our quality product offering into most of the major regional centres.”

Over the past year, Crust has opened its first stores in South Australia, Western Australia and Tasmania, as well as in Singapore. Next on the agenda is opening stores in New Zealand later this month.

“Reaching this significant milestone is testament to the enthusiasm of our network of franchisees, the fact we operate a streamlined business, as well as the inherent value the Crust brand holds.”

As a result of investment in product development, an effective business model and customer satisfaction, the business’ turnover has more than doubled each year since FY 07/08.

By the end of 2011, Crust will have more than 100 stores and employ more than 600 full time staff across Australia.

According to Logos and Anastasiadis, the growth of their business has now been acknowledged by the Queen, with Buckingham Palace Senior Correspondence Officer Sonia Bonici writing to the business, passing on warm wishes for every continued success in the future.

“We’re absolutely chuffed to receive a letter from the Queen. There are very few companies who can say they’ve secured a nod from her Highness. It’s important for Crust to always raise the stakes just that little bit more, and even though we’ve grown up, being irreverent and looking for innovation will always remain at our core.”

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Lorna Brett

Lorna Brett

Lorna was Dynamic Business’ Social Web Editor in 2011/12. She’s a social media obsessed journalist, who has a passion for small business. Outside the 9 to 5, you’re likely to find her trawling the web for online bargains, perfecting her amateur photography skills or enjoying one too many cappucinos. You can follow her on <a href="https://twitter.com/#!/dynamicbusiness">Twitter @DynamicBusiness</a>

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