The future of Marketing
By Guest Author · 1 March 2019 · Advertising | Marketing
By Guest Author · 1 March 2019 · Advertising | Marketing
See the complete version on Dynamic Business for the full story and insights.
The rise of big data, digitisation and globalisation have evolved the role of a marketer and marketing departments dramatically. There has been a tendency in the past to view marketing departments as a cost rather than revenue, but with an increased focus on Return on Investment (ROI) this is evolving. Digital channels and data continue […]
Tags: big data, Marketing, RMIT University