What’s the real difference between marketing and PR?
By Catriona Pollard · 7 October 2011 · Locked
By Catriona Pollard · 7 October 2011 · Locked
Businesses often struggle to distinguish between marketing and PR, but the consequences of getting it wrong can be costly. Discover the surprising truth behind these two crucial roles and how they impact your company's success.
Catriona Pollard looks at the difference between PR and marketing and what role they both play in business success. “While it’s important for businesses to be able to articulate the differences between the two roles, it doesn’t change the reality that marketing and PR are as reliant on each other as a business is to their combined success.”
Tags: Catriona Pollard, CP Communications, digital marketing strategies, PR for business, Public Relations Sydney, small business marketing, what's different between marketing and PR