Tag: Digital Marketing Strategies

The construction industry might not be the first thing that comes to mind when you think about online marketing, but the fact is more and more people are jumping on the Internet for all of their service and product needs, not just for retail, and any small business who wants to keep on growing in […]

Does your marketing strategy capture and engage the educated buyers of today?

Catriona Pollard looks at the difference between PR and marketing and what role they both play in business success.

“While it’s important for businesses to be able to articulate the differences between the two roles, it doesn’t change the reality that marketing and PR are as reliant on each other as a business is to their combined success.”