Tag · 2 stories
#Public Relations Sydney
Locked ◆
What’s the real difference between marketing and PR?
Catriona Pollard looks at the difference between PR and marketing and what role they both play in business success. “While it’s important for businesses to be able to articulate the differences between the two roles, it doesn’t change the reality that marketing and PR are as reliant on each other as a business is to their combined success.”
Catriona Pollard · 2 min
Locked ◆
How social should a CEO be?
Catriona Pollard blogs about how CEO’s and high-profile business people should be utilising social media. “Social media should be seen as an opportunity, not a risk, and can be used to boost both the profile of the company and an individual.”
Catriona Pollard · 2 min