Catriona Pollard has some tips for building a successful business Facebook page.
“A Facebook page is a great tool for engaging with current and prospective customers. It’s so ingrained in the lives of people young and old & it’s not going away any time soon…”
Catriona Pollard looks at the difference between PR and marketing and what role they both play in business success.
“While it’s important for businesses to be able to articulate the differences between the two roles, it doesn’t change the reality that marketing and PR are as reliant on each other as a business is to their combined success.”
Catriona Pollard blogs about how CEO’s and high-profile business people should be utilising social media.
“Social media should be seen as an opportunity, not a risk, and can be used to boost both the profile of the company and an individual.”
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