Catriona Pollard blogs about making the most of your relationship with a PR agency. “Effective management of this relationship and an understanding of the activities & capabilities of your agency results in a happier agency & higher ROI.”
Catriona Pollard looks at the difference between PR and marketing and what role they both play in business success. “While it’s important for businesses to be able to articulate the differences between the two roles, it doesn’t change the reality that marketing and PR are as reliant on each other as a business is to their combined success.”
Catriona Pollard offers a few tips for business owners looking to approach journalists. “They’re people too. They have good days and bad days and there are ones who will be nicer than others. But don’t be intimidated by them if they are less than sugar and spice, they will respect you more for not sounding nervous.”
Catriona Pollard delivers a checklist to ensure you’re using social media appropriately in your business. “Before you sign up and start Tweeting or Facebooking, you should think about the social media strategy. This means taking time to stop and think about what you want to accomplish.”