#Websites
Why your website matters: 3 examples of how a website can lead to prolific business growth
In this day and age, is there any business serious about its growth that doesn’t have an online presence of some sort? A website should be the starting point of every company’s marketing and business development plan, although an increasing number of small businesses, particularly side ventures of stay at home mums or those who […]
It can take years to gain momentum: One entrepreneur’s journey into the online marketplace sector
Any entrepreneur looking to break ground in the online marketplace sector will be familiar with this conundrum: you need to raise capital to launch the business, but without the business and proof of concept, you can’t get the capital. Much like the centuries old argument: which came first, the chicken or the egg? ‘Raising capital […]
How to design a profitable landing page
What’s a “Landing Page”? If you want to set up an online presence, you need to create a killer website. Then you’ll need to drive people to your website by sending them to a webpage that has relevant information that they are looking for. This webpage is called a “Landing Page”. It generates leads, referrals, […]
7 e-Commerce mistakes you are making right now and how to fix them
In 2016, the global eCommerce industry is set to take in over $1.15 Trillion dollars in sales. That is more than the GDP of Sweden, Finland and Greece – Combined. That turnover isn’t exclusively from multinational corporations either – but rather a large portion is from SMB’s. Unlike any time in history, the barriers for […]
5 ways to boost your traffic in 2016
The question of how to build traffic is something asked more times than we all want to admit. We look at our traffic, sigh deeply, and wonder why nothing has changed since the day before. We live in an economy where everyone is fighting for consumer attention, and there’s only so much to go around. […]
Putting real estate agents ‘under the hammer’
We don’t take big decisions lightly – especially not when they involve large sums of money. Before booking a holiday, we meticulously scour reviews and before taking out a loan, we’ll scrutinise a plethora of comparison websites. All before signing on the dotted line. But when it comes to selling your home – one of […]
Optimising your small business for the digital age
Small businesses are more numerous and more competitive than ever before. In fact, according to one article, a new business is started every minute. Here are some technologies helping small business owners compete in today’s market. Cloud Computing According to Forbes, the cloud is here to stay, and small businesses that don’t utilise all the […]
Small Business: Stop ignoring WordPress security
There’s a perception among SMBs that security on WordPress is a non-issue. That needs to change. They’re putting themselves at risk – many don’t even know it.
2015: The rise of impersonators
The infrastructure that holds the internet provides access to about 3 Billion users. So it’s absurd that, when it comes to website hits, billions of humans are beaten by another, larger, community.
The ‘later’ tasks you need to do now
Many businesses put off making website changes until it’s too late, but it’s not the only thing pushed to bottom of the priority list. Here are 3 key things you might be putting off, but should think about now.
5 tricks for better converting blog posts
Three seconds. That’s all you have to hold captive the attention of your readers. You might have noticed this when you last stumbled across a blog that made you instantly glaze over and click away.
What to consider when creating responsive design-friendly content
You might want to present content differently for the different types of devices customers are using to access your site. Here are five things to keep in mind.
Why an online presence is essential for your business
For business owners, the beginning of the new year is an opportunity to reflect on and assess how their operations can be improved.
What you need to know about using Google’s webmaster tools
An outline of the most important factors to analyse in order to optimise your website’s performance.
Website crashing? 5 things to do now
GoDaddy went down earlier this week, taking many small business’ sites with it. Here’s what to do if you’re ever in those shoes.
How to turn web visitors into paying customers
If you run a website, you probably know how many visitors it receives each year. But do you know how many of these visitors actually go on to buy your products or services? Learn how to convert traffic into customers with these tips.
Revealed: The five biggest website gripes
What do consumers find most annoying when navigating online? A new study has revealed what web users see as the five biggest frustrations – all of which are easily rectified with a little time and effort.
Is one website for your business enough?
Want to increase leads and sales on the cheap? Maybe it’s time to consider spreading your business across multiple domains.
Would your website pass a usability test?
Affordable usability audits can weed out glaring trouble spots. A range of services are available to help for less than $200.
MYOB and Google initiative gets 30,000 SMBs online
Over 30,000 local small to medium businesses are now online, thanks to Google and MYOB’s Getting Aussie Business Online initative, which kicked off just 12 months ago.
More SMEs taking up search engine marketing products
Reports have shown that Search Engine Marketing (SEM) products are growing in popularity among local SMEs.
Tax and accounting professionals urged to jump online
A 1000 percent rise in Google searches of tax-related keywords since April has led MYOB to urge tax and accounting consultants to build an online presence now, or risk losing their business to competitors who are online.
Online ‘presale’ shopping set to double in 2011
Online ‘presale’ shopping is expected to double in 2011, with presale shopping portal Lasoo.com.au recording a record 5.6 million product interactions in December last year, with the exponential growth of online pre-shopping expected to continue in 2011.