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The difference between earned and owned media

Here’s the basics on where your content appears online and how to position yourself as an industry thought leader.

Creating fresh, interesting and relevant content is a new practice for many digital marketing teams. Almost any form of content created by your digital marketing team can be placed into one of two categories – earned media or owned media. Understanding the differences between these content types can focus the team’s efforts and maintain truly meaningful KPIs.

Owned Media

This is the primary type of content your team will create on a regular basis. Owned media is all content and media that is featured in areas of the web owned by your brand. A few examples of where you place owned media include:

• The company blog, news area or website in general.

…to read this article in full, visit leading US small business resource, Inc.

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