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#Online Content

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The difference between earned and owned media

Here’s the basics on where your content appears online and how to position yourself as an industry thought leader.

Inc. · 2 min
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Relationship marketing is about quality, not quantity

On social media? Then you’ll know there’s no point in reaching out to consumers who have no interest in your brand. Your digital relationship marketing should be a tailored and strategic approach, that ensures you interact with consumers who are actually interested. Here’s how to better target your campaigns.

Adam Quirk · 2 min
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How to tell if your content sucks

According to Twitter’s co-founders, the Web is awash in bad content. Are you part of the problem?

Inc. · 2 min
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Win a Tour de France trip with 3 and Vodafone

Vodafone and 3 are pushing their free Tour de France content and iPhone app through a competition with prizes including a trip to the 2010 Tour de France and Avanti bikes.

David Olsen · 2 min