For years, video content has become more and more popular with online consumers. Brands have responded by using video to drive engagement, whether on Instagram, Facebook Live or even LinkedIn’s new Stories feature. Now, as many SMBs pivot to a largely online presence, video is an important consideration for anyone looking to stand out in […]
Launched in January 2014, ScheduGram is a software as a service (SaaS) that exists because Instagram missed a beat; namely, the platform’s standard Application Programming Interface (API) doesn’t allow people to schedule posts. Well, one company’s oversight is someone else’s gain. Founded by Melbourne-based entrepreneur Hugh Stephens, Schedugram schedules Instagram posts on the behalf of its clients, which include […]
While his competitors in automotive media ‘clung desperately to print’, Alborz Fallah was able to accelerate his start-up into the digital age. That was ten years ago. In September, Alborz sold a majority stake in CarAdvice to Nine Entertainment Company for $35 million. “It’s worth that and much more,” the 32-year-old Brisbanite told Dynamic Business. […]
Today’s customer journey is increasingly fragmented and complex as consumers interact with brands offline and online across multiple channels. We might have a quick browse online during our lunch breaks, skim through Facebook on the commute home and have a casual glance at our iPads while watching TV. To add to this, customer expectations are […]
Here’s the basics on where your content appears online and how to position yourself as an industry thought leader.
Have you heard the saying a picture paints a thousand words? Well your business can do just that on Pinterest.
From an eCommerce point of view, Pinterest should be recognised as a great source of free marketing. Here’s a how-guide for making it work for your small business.
Heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the second of a three-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.
Have you heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the first of a two-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.
Following on from the success of the first V21 Conference in 2009, this year’s V21 will focus on next generation business models and how digital media is changing business. The event explores how the interactivity that digital technology enables and the opportunities it opens up are putting traditional business models and practices to the test. […]
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