#Digital Media
The ‘ridiculous, impossible’ Instagram fix that Hugh Stephens made a viable, global business
Launched in January 2014, ScheduGram is a software as a service (SaaS) that exists because Instagram missed a beat; namely, the platform’s standard Application Programming Interface (API) doesn’t allow people to schedule posts. Well, one company’s oversight is someone else’s gain. Founded by Melbourne-based entrepreneur Hugh Stephens, Schedugram schedules Instagram posts on the behalf of its clients, which include […]
Under the hood of CarAdvice: how the start-up lapped its competitors in automotive media
While his competitors in automotive media ‘clung desperately to print’, Alborz Fallah was able to accelerate his start-up into the digital age. That was ten years ago. In September, Alborz sold a majority stake in CarAdvice to Nine Entertainment Company for $35 million. “It’s worth that and much more,” the 32-year-old Brisbanite told Dynamic Business. […]
The difference between earned and owned media
Here’s the basics on where your content appears online and how to position yourself as an industry thought leader.
Eleven reasons your business should start pinning on Pinterest
Have you heard the saying a picture paints a thousand words? Well your business can do just that on Pinterest.
An eCommerce guide to getting started with Pinterest
From an eCommerce point of view, Pinterest should be recognised as a great source of free marketing. Here’s a how-guide for making it work for your small business.
How to use Pinterest for business
Heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the second of a three-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.
Getting to know Pinterest, the new online ‘it girl’
Have you heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the first of a two-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.
AIMIA V21 conference and speakers announced
Following on from the success of the first V21 Conference in 2009, this year’s V21 will focus on next generation business models and how digital media is changing business. The event explores how the interactivity that digital technology enables and the opportunities it opens up are putting traditional business models and practices to the test. […]