Tags Digital Media

Tag: Digital Media

How video content helps to cut through growing online competition 

For years, video content has become more and more popular with online consumers. Brands have responded by using video to drive engagement, whether on...

The ‘ridiculous, impossible’ Instagram fix that Hugh Stephens made a viable, global business

Launched in January 2014, ScheduGram is a software as a service (SaaS) that exists because Instagram missed a beat; namely, the platform’s standard Application Programming...

Under the hood of CarAdvice: how the start-up lapped its competitors in automotive media

While his competitors in automotive media ‘clung desperately to print’, Alborz Fallah was able to accelerate his start-up into the digital age. That was...

Collect the breadcrumbs, connect the dots and serve up success: The importance of customer experience consistency

Today’s customer journey is increasingly fragmented and complex as consumers interact with brands offline and online across multiple channels. We might have a quick...

The difference between earned and owned media

Here's the basics on where your content appears online and how to position yourself as an industry thought leader.

Eleven reasons your business should start pinning on Pinterest

Have you heard the saying a picture paints a thousand words? Well your business can do just that on Pinterest.

An eCommerce guide to getting started with Pinterest

From an eCommerce point of view, Pinterest should be recognised as a great source of free marketing. Here's a how-guide for making it work for your small business.

How to use Pinterest for business

Heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the second of a three-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.

Getting to know Pinterest, the new online ‘it girl’

Have you heard all the buzz about Pinterest, but can't figure out how to get started with it? In the first of a two-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.

AIMIA V21 conference and speakers announced

Following on from the success of the first V21 Conference in 2009, this year’s V21 will focus on next generation business models and how...


Australia facing its worst economic contraction in history

The ABS confirmed Australia’s first recession since 1990 after recording two consecutive quarters of economic decline. After being hammered by the pandemic, bushfires and drought,...

Let’s Talk: Investing to Succeed

Figuring out where to best invest your time and money is a difficult task. As businesses scale, leaders’ daily tasks become more and more...

Pandemic Leave Disaster Payment offered to Victorian workers living in NSW or SA

People who live in New South Wales and South Australia but work in Victoria are now eligible for a $1,500 Pandemic Leave Disaster Payment...

Afterpay doubles revenue and partners with Worldpay to go global

Despite the global economic slow-down, the shift to online spending and move from traditional forms of credit have boosted Afterpay’s position domestically and internationally. Afterpay...