Tags Publicity

Tag: Publicity

6 Things to consider before you decide to rebrand

Rebranding can be helpful, provided you’re doing it correctly. Rebranding generally signifies to people that you’ve gone through a major change, and that change...

The entrepreneur playing the PR game

After gaining experience in New York, the world capital of advertising, Adrian Falk returned to Australia to apply his knowledge to help Australian businesses make a name for themselves.

How to write a press release that gets noticed

Everything you need to know about getting your information into the hands of the media.

When ambush marketing goes wrong

Here's a great lesson from July 4 on why not all publicity is good publicity.

The four best April Fools jokes of 2012

Earlier in the year, businesses joined in the April Fools fun. We look back at the four best April Fools pranks of 2012.

The four best April Fools pranks of 2012

This year April Fools was tucked away at the weekend, but the unfortunate timing hasn’t stopped some savvy businesses from making a statement and generating some added publicity.

Taking it to the MAX!

Controversial Sydney publicist Max Markson will answer questions about his PR actions in an exclusive Q&A session for A List Entrepreneurs on Tuesday 27 April at 6pm at The Coach Bar-Lower Ground Floor GPO Sydney, No.1 Martin Place

10 common marketing mistakes to avoid

Avoiding marketing mistakes isn’t easy in today’s business marketplace; which is at times a terrifying jungle where your competitors are hungry predators and your...


Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...