Home topics small-business-resources public-relations-blogs PR PR Six steps to running your own publicity campaign Jules Brooke July 5, 2012 It’s all well and good to want to get publicity for your business , but where do you start? Well the first, and perhaps one of the most important things you need to do, is prepare. Here are six things what you need to have organised before you start approaching the media. In order to run a campaign effectively, you will need to have the following: 1. Goals – What are you hoping to achieve? Have a think about what you really want to get across and who you want to hear your messages. 2. Media release – make sure you have identified the angle/s that you think will make your story newsworthy. Then write up a media release, following the format we have detailed on our website. You just need to make sure you have your media release ready to go – in electronic format as well as printed versions to send out with samples. 3. Media contacts – you will need some up to date media contact lists before you get started. Remember the wider you cast your net, the better response you should get. Identify your target markets (i.e. who will buy your products or service) – and then create some media lists that target those customers. Of course, we sell contact lists on our website, but if you have the time, many of the contacts can be