Home topics small-business-resources public-relations-blogs PR PR How to write a killer media release Jules Brooke July 23, 2012 No PR campaign is complete without a well-written media release. Don’t panic – even if writing isn’t your thing, it doesn’t need to be a difficult or time-consuming endeavour. Here’s some simple advice to use when writing your next release. Okay so you’ve done your homework. You know what you want to achieve and who you want to target, you’ve got some great photography to give to the media, you’ve set aside some media samples, your website is up to date and you have someone willing to speak to the media (most likely you). You’ve even got your media list ready to go. The next step is writing a good media release . Don’t panic! It’s not as hard as you might think. There are a few things you need to include: 1. What’s your angle? The best way to think about this is in terms of the benefit to the end user. What problem does it solve? Does your product or service save people time or money? Does it reduce guilt or inspire confidence? Does it improve body image or facilitate growth and learning? Determine the angle you’d like to pitch first off. 2. Write the words “For Immediate Release July 2012” (or current date) in bold at the top of your release. Insert the image you are going to lead with. This will either be an image of your amazing