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How to turn customers into brand ambassadors

How a little bit of personal attention can go a long way with customer loyalty.

Last year Ryan Klarner, a member of his Illinois high school swim team, posted a plea on Taco Bell’s Facebook page. Employing a loose interpretation of English grammar, the 15-year-old asked: “Is there any way you guys could make me a customized speedo that says think outside the buns on the back of it?” Thirteen days later, Taco Bell posted a reply: “What size do you wear? And what’s your address?”

More than 2,600 people liked Ryan’s post, and more than 1,000 liked the reply. Ryan was already a regular customer–his post noted that he eats at Taco Bell “at least” five to seven times a week–but he is now a fan for life, or what’s known in the marketing world as a brand ambassador.

To Raquel Smith, marketing manager at Oneupweb, a Traverse City, Mich., digital marketing agency, Taco Bell’s handling of the request was a textbook lesson in how entrepreneurs can inspire customers. “It’s a great example of listening to your fans, providing value for them and creating a really strong ambassadorship,” she says.

…to read this article in full, visit leading US entrepreneurial resource entrepreneur.com

Entrepreneur.com

Entrepreneur.com

Entrepreneur Magazine has been inspiring, informing and celebrating entrepreneurs since 1973. Entrepreneur.com offers real solutions to the challenges faced by entrepreneurs, including tips, tools and insider news to help build – and grow – businesses.

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