#Customer Engagement
How to boost your business-to-business marketing with digital: top tips for enterprises in 2021
The events of the past year forced many enterprises to focus more heavily on digital marketing, but there’s a big difference between doing it and doing it well…
The pandemic has given businesses a new standard for customer engagement
As a direct result of these shifts, businesses need to find alternative, yet meaningful and effective ways to connect with customers, who at the same time are shifting their expectations…
How to tell if your company website needs an overhaul
If your business website has served you well for all these years, it can be easy to get stuck in your ways and not wish to change. However, just because everything is plain sailing in terms of success doesn’t mean that things could be better. If you’ve started to look at competitor websites and feel […]
Lessons to takeaway from H&M’s PR disaster
Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child […]
The shifting relationship between businesses and consumers
Rather than simply accepting whatever products, prices and conditions organisations can offer, consumers are using the weight of their numbers and technology to redefine the rules of engagement.
How to invigorate relationships in 2013
Successful business relationships and personal relationships require a lot of the same skills. Taking an interest in the other person, being honest and sharing your values are all important to successful relationships.
How to manage your brand online
Australia’s digital economy exploded in 2012 with online shopping, social networking and a near doubling of smartphone ownership driving the boom. There are now 11.36 million Facebook users in Australia, while 49 percent of us now own a smartphone.
Getting customer satisfaction – Part 1
As a general rule, word-of-mouth customer experiences can sometimes travel faster than any cost-driven marketing campaign and can affect the reputation of a business. Here’s how to keep customers happy.
How to keep an online audience engaged
Don’t worry, you’re not alone: It can be incredibly difficult to keep an online audience engaged and interested for an extended period of time. These tips will help you manage it.
How innovation, evolution and the new customer are re-shaping retail
Innovation is shaping our world at a relentless pace. Where we once had to queue for the smallest purchase in a supermarket, we can now use self-serve checkouts – a technology that gives customers quicker transactions and increases the efficiency of the retailer. This change doesn’t work in the favour of all brands though, so here’s a look at how how a few are using customer engagement to beat the challenges thrown up by new technology.
Six ways to get customers to love your business
Customer loyalty is all about attracting the right customer, getting them to buy often and deliver you even more customers. These six tips will help you make customers feel attached to your business, and see them deliver the benefits of engagement.
Tips for improving customer engagement via two-way dialogue
Gone are the days of one-to-one marketing, as increasingly tech-savvy consumers demand businesses do away with mass marketing and meet their needs via two-way dialogue.
How to make the most out of negative reviews
Did you know that 20 percent of consumers who write negative reviews about a business will become loyal brand customers if they get a response? Here’s how you should be responding to negative feedback.
The power of the consumer review in building trust
The nature of consumer reviews is fast dictating whether or not customers will be driven in or out of your business. Simon Carson has some tips for using these trusted resources to your advantage.
Engaging your customers on Twitter
Still not engaging with current and prospective customers on Twitter? Here’s how Catriona Pollard suggests you get started. “To get people to want to follow your business’ Twitter account it needs to present a personality…”
Giving ‘real’ gifts to customers in 2012
Thomas Mahon blogs about giving more back to both existing and prospective customers this year, and the difference this could make to your business. “I’m going to make a concerted effort to give more back to the community we market to, because this forces you to think about what gift they truly want, I’ve already found myself engaging with customers on a much deeper, much more honest level.”
The four stories you need to grow your business
Valerie Khoo explains how to identify the four stories in your business and have them ready to captivate potential customers. “If you are serious about marketing your business, you need to tap into the hidden power of stories.”
Bringing your brand to life
Michelle Gamble blogs about creating a strong brand to better engage with customers. “You don’t need a huge budget or long established brand to create raving fans.”
Retailers employ app technology to engage consumers
A Sydney-based start-up has received backing from AMP Capital Shopping Centres to get its iPhone app off the ground, which promises to assist retailers in engaging shoppers and boosting in-store traffic.