#Customer Engagement
How to boost your business-to-business marketing with digital: top tips for enterprises in 2021
The events of the past year forced many enterprises to focus more heavily on digital marketing, but there’s a big difference between doing it and doing it well…
The pandemic has given businesses a new standard for customer engagement
As a direct result of these shifts, businesses need to find alternative, yet meaningful and effective ways to connect with customers, who at the same time are shifting their expectations…
How to tell if your company website needs an overhaul
If your business website has served you well for all these years, it can be easy to get stuck in your ways and not wish to change. However, just because everything is plain sailing in terms of success doesn’t mean that things could be better. If you’ve started to look at competitor websites and feel […]
Lessons to takeaway from H&M’s PR disaster
Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child […]
When the Human and Digital Worlds Converge
In the past 150 years of telephone technology, there are three landmark dates: 1876, when A. G. Bell first shouted, ‘Mr. Watson, come here’ into a mouthpiece; 1984, when Motorola introduced the first mobile phone; and 2007, when smartphones went mainstream. Smartphones had been available prior to 2007, but they were generally considered the instruments […]
Five metrics for businesses to effectively measure and build on their app’s success
Evidently inspired by the booming trend created by Pokémon GO, McDonald’s Australia have launched their own VR app to coincide with the launch of their current Monopoly Game. The app turns the company’s in-store promotion into a mobile gaming experience that converges the digital and physical worlds. However, riding on the coattails of someone else’s success […]
Digital disruption is offering smarter ways of engaging and serving customers: Deloitte
Riding the next wave of digital disruption is an opportunity for small businesses to better engage customers, according to Jenny Wilson, Partner – Customer Strategy and Insights Practice at Deloitte Australia. She spoke to Dynamic Business ahead of her appearance at Networx Sydney’s #nxsydDISRUPTED event in Sydney on Monday, 8 August. Solving problems in an innovative […]
The 5 branding rules of attraction
Your brand draws customers to your business. Here are the elements you should consider when designing it.
What to do if you hate your brand
Four steps to building your brand into something that’s more true to you.
How niche players can compete against big brands
Being the little fish in a small pond can be advantageous for young entrepreneurs.
How to turn customers into brand ambassadors
How a little bit of personal attention can go a long way with customer loyalty.
Create your personal brand: 8 steps
Take control of your online presence to create a memorable personal brand.
Why customer reviews trump social media marketing
More and more businesses are pouring time and money into tweeting and posting on Facebook. But there’s a better way.
The shifting relationship between businesses and consumers
Rather than simply accepting whatever products, prices and conditions organisations can offer, consumers are using the weight of their numbers and technology to redefine the rules of engagement.
How to invigorate relationships in 2013
Successful business relationships and personal relationships require a lot of the same skills. Taking an interest in the other person, being honest and sharing your values are all important to successful relationships.
How to manage your brand online
Australia’s digital economy exploded in 2012 with online shopping, social networking and a near doubling of smartphone ownership driving the boom. There are now 11.36 million Facebook users in Australia, while 49 percent of us now own a smartphone.
Getting customer satisfaction – Part 1
As a general rule, word-of-mouth customer experiences can sometimes travel faster than any cost-driven marketing campaign and can affect the reputation of a business. Here’s how to keep customers happy.
How to keep an online audience engaged
Don’t worry, you’re not alone: It can be incredibly difficult to keep an online audience engaged and interested for an extended period of time. These tips will help you manage it.
How innovation, evolution and the new customer are re-shaping retail
Innovation is shaping our world at a relentless pace. Where we once had to queue for the smallest purchase in a supermarket, we can now use self-serve checkouts – a technology that gives customers quicker transactions and increases the efficiency of the retailer. This change doesn’t work in the favour of all brands though, so here’s a look at how how a few are using customer engagement to beat the challenges thrown up by new technology.
Six ways to get customers to love your business
Customer loyalty is all about attracting the right customer, getting them to buy often and deliver you even more customers. These six tips will help you make customers feel attached to your business, and see them deliver the benefits of engagement.
Tips for improving customer engagement via two-way dialogue
Gone are the days of one-to-one marketing, as increasingly tech-savvy consumers demand businesses do away with mass marketing and meet their needs via two-way dialogue.
How to make the most out of negative reviews
Did you know that 20 percent of consumers who write negative reviews about a business will become loyal brand customers if they get a response? Here’s how you should be responding to negative feedback.
The power of the consumer review in building trust
The nature of consumer reviews is fast dictating whether or not customers will be driven in or out of your business. Simon Carson has some tips for using these trusted resources to your advantage.
Engaging your customers on Twitter
Still not engaging with current and prospective customers on Twitter? Here’s how Catriona Pollard suggests you get started. “To get people to want to follow your business’ Twitter account it needs to present a personality…”