Are Olympians a good investment for your business?
They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?
Who are your brand champions?
Alicia Beachley blogs about finding ideal brand ambassadors for your small business.
“Champions come in all shapes and sizes and can be really powerful resources for any sized business. It can be anyone from a celebrity ambassador to passionate early adopters who, particularly thanks to social media, can create buzz for your SME.”
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