#Brand Ambassadors
The 5 branding rules of attraction
Your brand draws customers to your business. Here are the elements you should consider when designing it.
What to do if you hate your brand
Four steps to building your brand into something that’s more true to you.
How to turn customers into brand ambassadors
How a little bit of personal attention can go a long way with customer loyalty.
Are Olympians a good investment for your business?
They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?
Four ways to get a celebrity endorsement
Friends in high places can help your company take off–but big endorsements cost big bucks. See how these companies found famous fans.
Who are your brand champions?
Alicia Beachley blogs about finding ideal brand ambassadors for your small business. “Champions come in all shapes and sizes and can be really powerful resources for any sized business. It can be anyone from a celebrity ambassador to passionate early adopters who, particularly thanks to social media, can create buzz for your SME.”